Director, Digital & Demand

Prologis, Inc. is the global leader in logistics real estate. In partnership with our customers and our communities, we develop modern, high-quality properties that set the standard for innovative building design and sustainability. Prologis owns or has investments in properties and development projects of ~1.2 billion square feet in 19 countries and enables 2.8% of the world’s GDP. We have committed to achieve net zero emissions by 2040. Beyond real estate, our Essentials platform optimizes the company’s global asset portfolio to provide our customers solutions that address today’s warehouse and shipping challenges. Prologis Ventures invests in logistics innovation and technology companies to modernize supply chains worldwide.

Job Title:

Director, Digital & Demand

Company:

Prologis

A day in the life 

Prologis seeks a dynamic, strategic, and people-focused Director of Digital & Demand to lead the strategy and execution of digital marketing and demand generation initiatives to drive growth, customer acquisition, and retention. This role requires a visionary leader who thrives at the intersection of creativity, technology, and performance analytics, with the ability to scale high-impact marketing programs aligned with business goals. This position plays a crucial role in optimizing the overall digital customer journey for our B2B customers and driving digital business growth.  

 

Key responsibilities include:  

• Develop the vision for Prologis’ end-to-end digital experience strategy focused on brand visibility, customer engagement, lead generation and sales.  

• Develop and lead an integrated digital marketing strategy across web, social media, paid media, email, SEO, and emerging digital channels. 

• Ensure consistent brand messaging and customer experience across all digital touchpoints. 

• Identify and adopt new technologies and platforms to stay ahead in a rapidly evolving digital landscape. 

• Own the global demand generation strategy, driving pipeline growth through multi-channel campaigns, ABM (Account-Based Marketing), and personalized customer journeys. 

• Collaborate with sales and product teams to align marketing campaigns with pipeline and revenue goals. 

• Implement and optimize lead nurturing programs that accelerate the buyer journey. 

• Develop strategies derived from consumer data to drive traffic, optimize marketing spend, identify cross sell opportunities, introduce new products, enable omni channel distribution, and build a strong brand. 

• Leverage analytics and marketing automation tools to track campaign performance, measure ROI, and provide actionable insights. 

• Manage and allocate the digital marketing budget effectively, ensuring strategic investment in technologies and platforms that support scalable, future-ready marketing initiatives and drive measurable impact. 

• Coordinate with IT to evaluate, launch, and maintain digital commercial technologies and solutions to enable digital strategy. 

• Build, mentor, and lead a high-performing team of digital marketers and demand generation professionals. Foster a culture of innovation and continuous improvement within the team. 

• Build strong cross-functional relationships with sales, product, and customer success teams to ensure alignment on goals and execution. 

• Manage productive relationships with external agencies and technology providers to support mark