Director, Demand Planning

At Oura, our mission is to empower every person to own their inner potential. With our award-winning Oura Ring and app, we help over 2.5 million people turn insights about sleep, activity, and readiness into healthier, more balanced lives. We believe that starts from within — by creating a culture where our team feels supported, included, and inspired to do their best work. Our values guide how we show up for each other and our community every day.

We are seeking an experienced and strategic Director, Demand Planning to join Oura's Supply Chain team. This role is responsible for providing strategic leadership and oversight to the Demand Planning team, ensuring accurate demand forecasting and seamless execution of demand planning processes across our global operations. The ideal candidate will have a strong background in demand forecasting and supply chain management, excellent analytical skills, and the ability to lead and develop talent. The Director, Demand Planning will be critical in shaping and optimizing our demand planning capabilities as we build out our global operations, partnering closely with Finance, GTM, Product, and Supply Chain teams to translate market insights and product vision into actionable demand forecasts that drive our business growth.

This is a hybrid role based out of our San Francisco office with the expectation to be onsite 2 - 3 days per week.

What You will do:

Leadership and Team Management

• Lead and manage a team of demand planners across multiple channels and geographic markets
• Develop and mentor direct reports through coaching, performance management, and career development planning
• Establish team goals, KPIs, and performance metrics aligned with organizational objectives
• Foster a culture of continuous improvement and analytical excellence within the demand planning organization
• Lead cross-functional collaboration with GTM teams, Marketing, Product, Finance, and Supply Chain teams
• Present demand planning insights and recommendations to executive leadership

Collaboration and Strategic Development

• Lead cross-functional content creation for S&OP meetings with executive stakeholders, driving consensus on demand forecasts and inventory strategies across multiple product lines and geographic markets
• Facilitate monthly S&OP discussions, presenting demand scenarios and business risks to C-level executives, resulting in improved forecast accuracy and strategic decision-making
• Spearhead benchmarking initiatives for new country and retailer launches to establish baseline forecasts and go-to-market strategies
• Partner with marketing teams on promotional planning and new product launch forecasting
• Work with GTM teams to develop and enhance demand planning inputs
• Work with product management and GTM teams on lifecycle planning and phase-in/phase-out strategies

Inventory Optimization

• Monitor and adjust Sell Thru/Sell In forecasts to optimize channel inventories.
• Interface with the overall supply chain and GTM teams to resolve or highlight supply/demand related business risks & opportunities.
• Monitor, adjust and allocate supplies to improve Delivery and Channel Inventory Metrics.
• Develop and enhance allocation process, in collaboration with GTM teams.

Channel Level Reporting

• Develop and improve forecast reports and executive dashboards
• Build, manage and refine reporting tools, such as Tableau and Google Sheets.
• Report on and manage demand trends + channel level inventory guidance for demand channels.
• Drive continuous improvement initiatives to enhance forecast accuracy and process efficiency
• Develop and maintain KPIs/metrics for demand planning performance
• Establish governance processes for forecast accuracy measurement and improvement

Requirements

We would love to have you on our team, if you have:

• 10+ years of specific demand/merchandise planning experience in the Hardware and/or Retail industries, with 2-4 years in a similar leadership role and capacity.
• Proven track record of building and leading high-performing demand planning teams
• Strong executive presence and communication skills, with the ability to articulate complex demand scenarios to C-level stakeholders
• Experience developing and implementing demand planning strategies for global organizations
• Strong preference for experience working with top tier retailers to create a comprehensive sales plan.
• Experience managing and work