Director, Data & Analytics (Cleveland Browns)

POSITION: Director, Data & Analytics                               

DEPARTMENT: The Global Sales

REPORTS TO:  SVP/VP               

FLSA STATUS: Salaried/Exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach. Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component of feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career. Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. If this sounds like a winning formula for you, join us!

THE CLEVELAND BROWNS AND LEGENDS GLOBAL

The Cleveland Browns and Legends have an expansive partnership to support all aspects of the New Huntington Bank Field project including market analysis, product design and development, data and analytics strategy, and holistic revenue generation across partnerships, ticketing and suites sales.  Legends is proud to support and represent the Browns during this historic moment in Northeast Ohio.

THE ROLE

The Director, Data & Analytics is principally responsible for supporting project leadership with analytics products and actionable insights that drive strategy and create the conditions for exceptional results.

The Director, Data & Analytics will be responsible for the full lifecycle of insight activities required to support partnership, suite and ticket sales. Responsibilities include developing data insights and reporting capabilities, continuous tracking and campaign optimization across ticket and suite sales. This role will also be key in supporting the research, lead scoring, pitch narrative creation and platform development for the partnership sales team. Additionally, you must be results-driven, possess an optimistic team-first attitude, and have excellent organizational and leadership skills.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Act as the subject matter expert and lead all data analytics & CRM functions for the new Huntington Bank Field project
• Develop strategic plans for lead identification, partnership pitch storytelling and partnership platform development
• Responsible for managing the CRM Analyst and overseeing training sales & service staff in CRM and ensuring that records are being updated and accurately in a timely manner.
• Create and develop reports and dashboards for data visualizations
• Understand the sources of data that feed into the CRM system and recommend how best to collect, organize, and use this data to maximize revenue and fan engagement.
• Design, build, and drive campaigns to better engage season ticket members and new fans
• Analyze campaign performance and clearly articulate insight for how to improve engagement.
• Provide recommendations to sales leadership team on how to leverage our CRM to execute on their strategic vision, including lead scoring, prospecting, and retention strategies.
• Integrate with marketing department in the execution of digital marketing/advertising campaigns
• Ability to build flexible and innovative strategic plans for how analytics can be leveraged to improve the effectiveness of current campaigns, and to drive insights for new campaigns.
• Excellent C-Level communication, presentation and story-telling skills.
• Interpret data, analyze results using statistical techniques and provide ongoing reports
• Develop strategies around data enrichment and information that could provide insights into interests/behaviors in addition to the basic demographic profile of a donor or fanbase
• Work in a cross functional environment with various business groups, IT and end users to identify, document, and communicate business processes
• Ad hoc special projects as required or as necessary

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enabl