Director, Customer Data & Audience Strategy

Summary of the Role:

The Director, Customer Data & Audience Strategy will lead the development and execution of a unified customer data and audience strategy that enables personalized customer journey, scalable activation, and measurable brand and pipeline impact. This role is responsible for transforming how Marketing manages, enriches, and activates customer data—leveraging modern CDP capabilities and AI-driven solutions to drive efficiency, insight, and growth.
 

About the Role:

Customer Data Platform Ownership

• Own the strategy, roadmap, and operational health of the Customer Data Platform (CDP), including data ingestion, data quality, identity resolution, and profile management.

• Ensure the CDP supports scalable activation across downstream marketing and sales platforms.

Audience & Segmentation Strategy

• Define and operationalize audience strategy across acquisition, cross-sell, up-sell, and retention use cases.

• Oversee segmentation governance, audience definitions, and lifecycle use cases in partnership with Marketing strategy and planning teams.

Data Enrichment & Data Quality

• Lead third-party data enrichment initiatives (e.g., firmographic, intent, contact enrichment) to improve coverage, accuracy, and actionability of customer profiles.

• Drive standardization and continuous improvement of key attributes (e.g., job titles, personas, account linkage).

AI & Automation Enablement

• Sponsor and operationalize AI-powered capabilities (e.g., audience agents, data quality agents, whitespace analysis) within the CDP and affiliated platforms.

• Partner with enterprise Data & Analytics and Technology teams to ensure AI solutions are scalable, governed, and aligned to enterprise architecture standards.

Team & Delivery Leadership

• Lead and develop a high-performing team spanning audience operations, data engineering, product management, and delivery coordination.

• Establish clear delivery cadences, sprint governance, and prioritization in collaboration with PMO and engineering partners.

Cross-Functional Partnership

• Serve as a strategic partner to Marketing, Sales Operations, IT, Enterprise Architecture, Privacy Office, and Sourcing.

• Translate business needs into scalable data and audience capabilities while ensuring alignment with enterprise data and privacy standards.

Measurement & Impact

• Define success metrics tied to audience effectiveness, data quality improvements, activation adoption, and marketing-generated pipeline influence.

• Ensure transparency and reporting on progress, outcomes, and value creation.

About you:

Required

• Bachelor’s degree in a quantitative, technical, or business-related field, or equivalent experience.

• Significant experience leading customer data, audience strategy, marketing technology, or analytics functions in a complex, matrixed enterprise environment.

• Strong understanding of CDPs, marketing data ecosystems, and data-driven audience activation.

• Proven ability to lead cross-functional initiatives and influence senior stakeholders.

• Experience managing teams and external partners in a matrixed environment.

Preferred

• Experience with AI-enabled data or marketing platforms.

• Familiarity with enterprise data governance, privacy, and compliance considerations.

• Background working closely with demand generation and marketing analytics teams.

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What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to gr