Director, Connected Commerce

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

February 14, 2025

Shift:

Job Description Summary:

Great marketing begins with human insights, understanding what the consumer wants, and telling our brand story in a relatable way. As Director, Connected Commerce, you’ll help drive these initiatives working in our North America Operating Unit by creating a media strategy for our portfolio of brands and top retail, commerce and foodservice customers.

 

What You’ll Do for Us

• Lead Connected Commerce strategy and plan development as part of our end-to-end model for our retail, commerce and foodservice customers. Starting with the brand’s objectives in mind, we own the “action to transaction” portion of the E2E model – presenting the right message at the right time to the consumer to drive purchase of our brands in the digital space.

• Provide subject matter expertise on shoppable media and retail media networks.

• Activate programs with external media agencies and vendor companies and serve as day-to-day contact for questions and deliverables.

• Assess results of programs, provide post-program reviews that capture learnings and incorporate them into future work.

• Understand program impact across the full path-to-purchase considering shopper/consumer/bottler in the planning process.

• Constantly strive to leverage media tools (analytics, Marketing mix modeling [MMM], audience data, bespoke research, Integrated Marketing Communications [IMC] Tracking, competitive reporting) to close the loop of impressions, expressions, conversations, and actions through to transactions and advocacy.

• Coordinate custom research efforts with internal and supplier partners as necessary to effectively measure program return on investment (ROI) across revenue, brand equity, and shopper engagement.

• Knowledge of external partner landscape (agencies, content companies, suppliers of products/experiences etc.) to identify optimal execution and deals where appropriate.

• Find innovative ways to create differentiated programs that inspire consumers to choose The Coca-Cola Company.

• Manage the execution and delivery of multiple connections programs to hit targets, optimize efficiencies and remains on budget.

 

Qualifications & Requirements

• Bachelor's Degree in Marketing, Business, Communications, or related field

• 7+ years of experience in Marketing, Media, or Connections Planning/Technology

• Experience with strategy development and media planning and buying both online and offline

• Possess strong analytical skills and understanding of "Media Math" concepts

• Advanced knowledge of retail media networks, digital display, mobile, video, programmatic, CTV/OTT, etc.

• Working knowledge of all aspects of paid search and social media.

• Basic understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements

• Detail-oriented with exceptional critical thinking and problem-solving abilities

• Ability to prioritize tasks, collaborate with teams, and work under pressure

• Strong communication, project management and time management skills

• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, etc.)

• Strong Verbal & Written Communication Skills

Skills:

Agency Management, Collaborative Leadership, Communication, Connections Planning, Cross-Functional Teamwork, Customer Relationship Management (CRM), Decision Making, Digital Media, Digital Signage, Financial Acumen, Google Analytics, Group Problem Solving, Influencing, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Programmatic (Inactive), Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Video Solutions, Waterfall Model

Pay Range:

$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other