Director, Channel Strategy

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Digitas Health is seeking a  Director, Channel Strategy (part of Engagement Strategy)

Digitas Health is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.
 

To further accelerate this ambition, we are looking for an outstanding Director, Channel Strategy – someone who champions innovative problem-solution approaches and methodologies to client problems based on an understanding of patient/HCP needs, as well as business and marketing challenges.

In this role, you will serve as the  day-to-day Strategist for cross-agency and client teams focused on business and channel strategies.  As such, you will: 

• Lead in recommendations on delivering channel strategy for improving marketing effectiveness and efficiencies for omnichannel (digital and non-digital) initiatives, including sites, IVA, emails and media platforms
• Develop channel strategy to support short- and long-term business and experience objectives that maximizes the value of the above platforms in the ecosystem
• Able to translate research, personas, strategy objectives into justification for tactic features and functionalities
• Knowledge of personalized CRM programs and able to translate engagement needs into channel strategy
• Map and define channel vision and roadmap to launches and GTM tactical platforms
• Create business rules for personalization, test and learn, measurement and to some degree modular content implementation
• In-depth experience with tactic knowledge and collaboration with UX, creative technology, MOPs and analytics
• Partner with other members of the team to help lead the organization, mobilizing and socialization of team efforts to gain executive sponsorship of deliverables
• Knowledge in developing frameworks, playbooks and governance for large initiatives
• High degree of diplomacy and empathy for the Agile environment; comfort in ambiguous environments and the ability to think on the spot on live daily working sessions with clients
• Experience in a diverse array of applications, platforms and technologies such as CRM/CMS/marketing automation systems and be able to communicate at a high level on how they impact strategy
• Collaborate and work directly with clients who work within an Agile/Scrum framework to accomplish all of the above.

You will also work with other team members to:

• Be the voice of strategy; ensuring that tactical build and development meets strategic objectives
• Play the role of targets; understanding how they interact in the ecosystem, then developing experiences based on the motivation behind those behaviors to provide service value
• Drive iteration. Leverage the value of continuous improvement and a test and learn mindset to deliver the most value to end-users over time.
• Champion the use of data; partnering with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect
• Envision and design orchestrated systems for brand communications; collaborating with technologists, experience designers and creative teams to bring modern communication architectures to life

Qualifications

This pivotal role requires a depth of expertise (Minimum 8 years of strategy experience. BA or BS required. MA/MS a plus), including a track record of impactful work experience and professional ingenuity – which means you are/have:

• Pharma/Healthcare at consulting firm, agency or client-side experience required. HCP or business consulting experience a plus
• Experience in both the articulation of the business or marketi