Jobs and Careers

Director, Business Intelligence

New York City, United Statesfull_timeVerifiedPosted 21 Jan 2025

💰 $230,000/yr($100,000/yr – $230,000/yr)

About the role

WHO WE ARE LOOKING FORSeeking a Director, Client Analytics to manage the execution of analytics initiatives for key clients. The ideal candidate is a data-driven leader who turns complex data into actionable insights that impact marketing outcomes. This role requires strong communication and technical skills to lead analytics projects from conception through to delivery.WHAT YOU’LL DO● Client Leadership○ Lead day-to-day analytics deliverables across multiple client accounts, ensuring high-quality insights are provided on time.○ Partner with client teams to define analytics goals, ensuring alignment with client business objectives.○ Act as the analytics subject matter expert during client meetings, clearly explaining data-driven insights and recommendations.● Strategic Development○ Design and implement robust measurement frameworks that support client growth, including dashboards, reports, and performance analyses.○ Lead the development of test-and-learn approaches to optimize client marketing strategies.○ Collaborate with senior analytics leadership to ensure that client strategies incorporate innovative methodologies and technologies.● Cross-Functional Collaboration○ Work with internal teams (e.g., data science, engineering) to gather data and develop insights for clients.○ Ensure effective collaboration with external partners, optimizing data and tool integration for clients.○ Provide feedback and recommendations to continuously improve analytics offerings for clients.● Innovation & Industry Leadership○ Stay updated on the latest analytics trends and innovations, sharing best practices with both internal teams and clients.○ Foster a culture of knowledge-sharing and thought leadership across the analytics team.WHAT YOU WILL NEED● 5+ years of experience in an analytics role within marketing or media-related industries.● Expertise in data analysis, visualization, and reporting tools, such as Tableau or Power BI.● Strong client communication and presentation skills, with the ability to translate complex data into clear insights.● Experience working in a fast-paced, matrixed organization with multiple stakeholders.Bonus Points● Experience with advanced analytics techniques such as econometric modeling, A/B testing, and machine learning.● Familiarity with GroupM/WPP ecosystem and media measurement.

Third party brand lift (Dynata, DISQO, Kantar, etc)
Data partners (iSpot, Data+Math, DV)
MMM
Site tagging
Adobe analytics
Programmatic test and learns
Measurement Framework development
Familiarity with programmatic partners (TTD, DV360) and platform reporting
Experience working with client data/analytics teams
Support for underperforming team members
Cross-functional collaboration/handling competing priorities

If you are ready to be at the forefront of the AdTech industry, shaping its future, and driving success for both Choreograph and our clients, we encourage you to apply and join our team.Choreograph is the beating heart of data inside WPP’s media investment group, GroupM, the world’s leading media investment company responsible for more than $60 billion in annual media investment. Discover more about Choreograph at www.choreograph.comThe base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/careers/wellbeing/benefits-at-wpp-in-the-us for more details.