Director, Business Innovation

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

October 21, 2025

Shift:

Job Description Summary:

Director, Business Innovation
This strategic innovation leadership role identifies, validates, and scales new beverage consumption solutions, delivering breakthrough customer and consumer value. Operating within the Global Equipment Platforms (GEP) Innovation and Design Hub, you will lead initiatives from early discovery through market experimentation. Success requires mastery in identifying white space opportunities, combining rigorous market analysis and business model design with hands-on experimentation. You will bridge strategy, business model development, and practical execution to bring scalable solutions to market.

What You’ll Do for Us

• Lead customer-centered innovation initiatives from strategy to in-market experimentation, identifying and validating Jobs-To-Be-Done (JTBD).
• Systematically discover and prioritize Horizon 2 and 3 market opportunities through trend analysis, market sizing, revenue potential, and competitive intelligence.
• Design sustainable business models for new concepts, detailing revenue streams, cost structures, and scalability potential.
• Conduct rigorous quantitative and qualitative market opportunity analysis, leveraging traditional research and emerging technologies (e.g., AI).
• Facilitate co-creation workshops and ethnographic research with customers and partners to refine solutions and gather deep behavioral insights.
• Develop experimentation plans, proof-of-concept prototypes, and Minimum Viable Products (MVPs) with engineering and design teams.
• Plan, execute, and track pilot programs across multiple markets to test scalability and operational feasibility.
• Inspire and coordinate cross-functional teams (R&D, marketing, commercial) to execute innovation deliverables.
• Foster a culture of experimentation and provide mentorship on JTBD theory and business model design.

Qualification & Requirements

• 7+ years’ experience in innovation, business development, or consumer/customer strategy roles.
• Proven track record in market opportunity analysis, business model development, and scaling customer-led innovations.
• Expertise in Jobs-To-Be-Done (JTBD) frameworks, customer discovery, and ethnographic research.
• Strong financial and commercial acumen with the ability to identify critical business case assumptions.
• Consumer goods or beverage industry experience required.
• MBA or advanced degree in business, innovation management, or a related field preferred.
• Experience in strategy consulting, corporate innovation, technology/CPG startup, or venture building preferred.
• Familiarity with agile experimentation methods, Lean Startup practices, and experience with LLMs/generative AI models preferred.

What We Can Do For You

• Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.
• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Pay Range:

$149,000 - $173,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

30

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth