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Director, Associate Financial Planners

Edelman Financial Engines
United States Remote, Nationwide, United States, United StatesRemotefull_timeVerifiedPosted 10 Mar 2026
💰 $216,000/yr($169,900/yr$216,000/yr)

About the role

 

 

Director, Associate Financial Planners (Central or Pacific Region)

 

At Edelman Financial Engines (EFE), our purpose is to guide people with the financial advice they need to thrive. 

 

We believe that every dollar saved represents a lifetime of hard work and aspirations, and every dollar invested has job to do for our clients. That’s why we are committed to managing our clients’ investments by truly understanding them as people first and then delivering advice, strategies and solutions to help them feel confident about the plans they are making, whether for today, tomorrow, or in the great unknown future. Our goal is to build long-term relationships based on respect, integrity, and a belief that our responsibility is to help people make smart investments decisions in every stage of their lives.

 

Our culture is grounded in our CORE values: Client First, One Team, Respectful Candor, and Endless Curiosity. These values guide everything we do, for our clients and each other. We are committed to moving forward together. If you are inspired by purpose-driven work and a collaborative, values-led culture, we invite you to explore a career with us.

 

As Director, Associate Financial Planners you’ll play a pivotal role leading a team of Associate Financial Planners in support of our Financial Planners across the country to help drive client acquisition, retention and expanded client value through our wealth service offerings and provide an outstanding client experience.

 

 

Responsibilities:

 

  • Lead a team of about 30 Associate Financial Planners (AFPs) who support various planners across the country to drive client acquisition, retention, and net new asset flows for the Wealth Planning Group.
  • Coach and develop AFPs to perform financial planning analysis for clients including, but not limited to: retirement, investments, estate, tax education funding real estate and risk management needs analysis.
  • Coach AFPs to master the use of internal tools such as FPT, Holistiplan, TED, Orion and other new tools that are introduced.
  • Drive priorities and areas of focus in partnership with the planners through ongoing performance management for the AFPs.
  • Partner effectively across the organization to help drive an outstanding client experience, while also managing risk and adhering to corporate policies and procedures.
  • Partner with AFPs and their planners to establish personal and professional goals to meet company goals and provide timely and accurate feedback to senior leaders on AFP performance.

 

Requirements:

 

  • 5 years in financial services sales management leading a team across a distributed, multi-state territory
  • 5+ years direct experience leading a workforce of 10 or more individuals including responsibility for recruiting, retention and overall performance management
  • Confirmed ability to lead and empower sales staff
  • Deep understanding of financial services, comprehensive financial planning, and RIAs
  • FINRA Series 65 Required
  • Bachelor’s degree in business or finance; or equivalent industry experience
  • Certified Financial Planner designation preferred

Edelman Financial Engines takes a market-based approach to pay. The expected base salary range for this role nationally is $169,900 - $216,000. However, final base pay will be carefully determined based on several factors, including responsibilities, job-related skills, relevant experience, geographic location, and market conditions. Additionally, this role may be eligible for other forms of compensation and benefits, such as a discretionary bonus, health, den

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Company

Edelman Financial Engines

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