Director, Advertiser Solutions, Mobile App
PubMaticAbout the role
About the Role:
This is a revenue-critical, quota-carrying role at the center of PubMatic’s Mobile App growth strategy. The Senior Account Executive/Director, Advertiser Solutions — Mobile App is accountable for unlocking and scaling mobile app-specific advertising budgets from brands, in-house buying teams, and agency trading desks, converting that demand into measurable, recurring platform revenue.
This is not just a relationship maintenance role. We are looking for a commercially aggressive, strategically minded seller who can identify and activate net-new mobile app budget, build PMP and PG deal structures that perform, and serve as a field-level advocate connecting buyer feedback directly to Product, Marketing, and GTM leadership.
The right candidate will be a key contributor to PubMatic’s Mobile App revenue targets and will participate actively in the cross-functional GTM taskforce driving PMP growth goals.
What You'll Do:
- Revenue Generation & Budget Activation
- Own and exceed a defined revenue quota tied to mobile app advertiser spend on the PubMatic platform.
- Proactively identify and unlock mobile app-specific advertising budgets within brands’ in-house teams and agency holding companies.
- Build and close PMP, PG, and programmatic direct deals structured around mobile app and mobile gaming inventory.
- Develop mobile app auction packages and curated marketplace products that create scalable activation pathways for buyers.
- Maintain a healthy, high-velocity pipeline through disciplined prospecting, forecasting, and deal progression.
- Advertiser & Agency Relationship Management
- Lead new advertiser relationships and expand existing partnerships, with primary focus on in-house buying teams at brands and performance-driven agencies.
- Identify the right decision-makers within advertiser organizations to pitch PubMatic’s mobile app value proposition and accelerate activation decisions.
- Conduct structured Quarterly Business Reviews with key partners; track delivery against deal commitments and growth targets.
- Proactively package publisher opportunities that drive incremental yield, aligning buyer need with supply quality.
- Cross-Functional Deal Execution & Ramp
- Collaborate with Product, Product Marketing, Marketing, Customer Success, and the Demand Activation Team to structure, set up, and ramp deals from close through delivery.
- Serve as the commercial lead in coordinating internal stakeholders to ensure deal execution is seamless and time-to-revenue is minimized.
- Work with Technical Operations and Publisher Account Management to resolve delivery issues and optimize deal performance in-flight.
- Partner with local and global Ad Solutions teams to package mobile app inventory effectively for buyer activation.
- Market Intelligence & Product Feedback Loop
- Systematically capture and communicate buyer feedback on what is working and what is not — covering deal structures, inventory quality, targeting capabilities, and platform UX.
- Translate field intelligence into prioritized, actionable input for Product and Product Marketing to inform the mobile app roadmap.
- Represent the buyer’s perspective in internal planning sessions, ensuring go-to-market strategy reflects real activation barriers and opportunities.
- GTM Taskforce Participation
- Participate as an active member of the cross-functional GTM Tactical Taskforce focused on achieving PubMatic’s PMP growth goals within mobile app.
- Contribute deal insights, activation learnings, and buyer signals to taskforce strategy development.
- Execute on taskforce-driven initiatives including targeted outreach campaigns, inventory packaging, and advertiser education programs.
- Attend and represent PubMatic at mobile app and gaming industry events, including marquee conferences, to build pipeline and deepen market knowledge.
Who You Are:
- 5+ years in sales or business development within the digital advertising ecosystem; relevant backgrounds include SSPs, ad exchanges, DSPs, ad networks, ad agencies, gaming publishers, or mobile app publishers.
- Demonstrated track record of meeting or exceeding revenue quotas in a direct sales capacity.
- Solid command of programmatic buying and selling mechanics: pricing models, optimization tactics, audience trends, and buying technologies.
- Proficiency in Excel with the ability to translate data and analysis into compelling business narratives.
- Strong presentation and negotia
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