Director, Advanced Analytics (Thought Leadership Research) - WM Connect

Position Summary...

What you'll do...

At Walmart, we enable the connection between supplier brands and retail shoppers at an unprecedented scale. As primary stewards of our brand promise, “Save Money. Live Better,” we work alongside some of the most talented people in the world to engage with the more than 150M households who shop with us. This is a unique opportunity to join a small, highly-visibility team within the largest company in the world. We believe all digital advertising can be targeted and accountable – and we have Walmart’s sales data to prove it. Walmart Connect wins when suppliers invest in digital media to drive growth; Walmart and our supplier partners win when your digital expertise helps sell more goods online and offline. Growth in our digital advertising business is key to Walmart’s overall growth strategy.  

Walmart Connect is seeking a Director of Thought Leadership Research n the Media Insights organization which oversees audience insights and measurement services for Walmart Connect clients. Reporting to the Group Director, you will drive Walmart Connects thought leadership research strategy and use your skills as a research storyteller to establish Walmart Connects identify as a measurement and research leader internally and externally. You will work cross-functionally with senior leadership from Sales, Client Services, Marketing and Product Marketing teams to build a market facing thought leadership research program at Walmart Connect.  

The individual needs to be analytical and solution-driven with the ability to partner with Marketing and Communications teams to effectively communicate complex media and measurement insights to the market. You will collaborate closely with cross-functional teams in Sales, Client Services, Marketing, and Communications to identify key research objectives, develop research methodologies, and gather relevant data through primary and secondary research methods. Utilizing your analytical prowess, you will meticulously analyze research findings, distilling complex data into actionable insights and strategic recommendations. 

Role Specific Responsibilities: 

Thought Leadership Research Strategy: Develop and execute a comprehensive external thought leadership research strategy that positions Walmart Connect as a pioneer and industry leader in retail media advertising. This role will drive external research initiatives, whitepapers, and industry reports that showcase innovative ideas, trends, and insights.