Direct and Digital Marketing Manager

Company Description

Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com

We are seeking a Direct/Digital Marketing Manager to contribute to our next level of growth and expansion.

Job Description

Support the strategy planning and executional needs for Consumer Lending's Credit Card Acquisition and Go-to-Market Marketing efforts.

Associate Marketing Planner will support and have oversight on the U.S. Bankcard Portfolio's acquisition efforts by documenting and developing ABEDO/Agile documentation, reviewing competitive insights/post-campaign reporting, and support all creative development needs. Incumbent will primarily support large-scale direct-to-consumer campaigns but may also support digital (paid and owned) and go-to-market programs as needed.

This a long-term stretch assignment expected to last approx. 7-months, tentatively June 2024 to Jan. 2025.

Department Overview
The Associate Marketing Planning Manager is accountable for the campaign oversight and project management for multiple products or overall segment. As a driver of moderate to complex projects, the Associate Marketing Planner Manager works independently to apply best practices to implement process, product, and service improvements that impact the business strategy and planning, as well as ensures that the brand is protected and delivered in the customer experience.

Qualifications

Preferred Qualifications:
• Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
• Demonstrated experience direct-to-consumer and/or paid digital marketing campaigns, including strategy, launch and post-implementation review
• Experience building and presenting post-mortem readouts on performance
• Experience with project management tools and visual dashboards (QuickBase and Jira a plus)
• Experience operating in Pods/Agile environment (i.e. Scrum-Methodology)
• Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.) and PowerPoint
• Thorough understanding of acquisition channels and funnel tactics
• Strong relationship skills and ability to work across many different areas of the bank
• Organizational skills and ability to juggle multiple projects
• Experience tracking progress and facilitating traditional and digital creative assets through multiple approval processes
• Analytical thinker; experience building test-and-learn strategies
• Team player; positive energy and attitude
• Proficient knowledge of multiple marketing disciplines, strategy development, consulting principles, lines of businesses supported, banking industry, and product/customer markets
• Knowledge of current and emerging competitor and market trends
• Knowledge of risk management environment, standards and regulations
• Ability to lead, plan, implement and evaluate program/project activities to ensure completion of initiatives
• Ability to exercise sound judgement in making decisions
• Ability to communicate effectively in both oral and written form
• Skill in using analytical software tools, data analysis methods and reporting techniques
• Ability to analyze, organize and prioritize work while meeting multiple deadlines
• Ability to work successfully as a member of a team and independently
• Ability to handle confidential information with discretion
• Must be eligible for employment under regulatory standards applicable to the position.

Education & Experience:
• Undergraduate degree or relevant professional certifications, designations, or equivalent required
• 3 - 5+ years relevant experience.

Additional Information

This role is not eligible for immigration sponsorship.

The starting pay range for this role is $45/ph - $55/ph. Actual compensation within the range will be dependent on several factors including but not limited to relevant experience, skills, certifications, training, and location. It is not typical for an individual to be hired at or near the top of the range and determining factors for compensation are considered for each individual c