Dir KOL Strategy and Engagement
LundbeckAbout the role
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases. Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
Commuter/Remote opportunity - Open to candidates anywhere in the greater United States
SUMMARY:
The Director, KOL Strategy and Engagement will lead the strategic development and execution of engagement initiatives to accelerate brand adoption and disease state education. The role will be responsible to identify, cultivate, and activate KOLs and rising influencer relationships, managing and executing key medical meetings & congresses/conventions, peer-to-peer programs, advisory boards for insights gathering, and developing a KOL advocacy strategy. He/she will ensure alignment between KOL strategy and VYEPTI’s brand objectives, lifecycle strategy and scientific narrative. Through collaboration with cross-functional partners, he/she will contribute to the development of key professional marketing strategies, drive brand execution and performance This individual proactively engages cross-functional stakeholders in Medical Affairs, Sales, and Patient Advocacy.
RESPONSIBILITIES
- Develop and grow strategic relationships with key KOLs to understand and monitor VYEPTI & competitor perceptions, market developments & trends, and opportunities to improve VYEPTI performance growth
- Leads speaker bureau management
- Lead development and implementation of commercial congress strategy and symposia execution
- Support the design and development of professional advisory boards as needed to obtain feedback from external experts
- Serve as Commercial liaison to Medical, with a deep understanding of key projects, developments, presentations, and initiatives
- Maintain a comprehensive, dynamic, and ongoing understanding of the disease state, competitive landscape and therapeutic management, and market dynamics
- Generate insight-driven recommendations using various inputs (market research, KOL discussions, advisory boards), to create hypotheses and evaluate opportunities for evolution of the VYEPTI related education strategy for the US
- Provide active input into the development and review of brand strategy, tactical plans and the financial plan
- Coordinate and lead Commercial KOL interactions at congresses, collaborating across key cross-functional partners as appropriate and leadership
- Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives
- Manage budget, allocating funds based on brand goals and objectives
- Leads KOL interactions at commercial meetings, including sourcing, contracting, and facilitating
- Assist with providing Commercial recommendations for scientific data generation needs for VYEPTI for Medical team consideration as appropriate
- Collaborates with key functions as appropriate including Medical Affairs, , HCP Marketing, Sales Leadership, and Patient Advocacy
- May manage a small team focused on in-field engagement with KOLs
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
- Bachelor’s Degree from an accredited institution
- Minimum of 9 years of Commercial or Medical experience (e.g., Sales, Marketing, Market Access, Medical Affairs, Field Medical, HEOR, and/or Sales Operations)
- 6+ years of experience in the pharmaceutical, biotech, medical device, and/or healthcare industries
- Proven ability to understand the underlying science of disease states and medications, and utilize that knowledge to engage in meaningful conversations with KOLs (Key Opinion Leaders)
- Strong interpersonal skills with a demonstrated ability to effectively collaborate within internal and external networks in a fast-paced, high-energy environment
- Operational expertise with a proven ability to lead large, complex projects and ensure timely delivery
- Track record of success in strategic thinking, driving behavior changes,
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