At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management, wealth management, and fintech, offering many ways to help investors make progress toward their goals. Our talented teams working around the globe bring expertise that’s both broad and unique. From our welcoming, inclusive, and flexible culture to our global and diverse business, we provide opportunities to help you reach your potential while helping our clients reach theirs.

Come join us in delivering better outcomes for our clients around the world!

We are seeking an experienced Digital Strategy and Experience Lead to drive our global digital initiatives forward. This role will be responsible for developing and evolving our digital strategy, overseeing end-to-end execution, and championing personalization and marketing automation efforts. The ideal candidate will be a strategic thinker with a strong background in digital design and delivery, experience in leading cross-functional teams, and a passion for driving continuous optimization and improvement.

This role sits at the intersection of technology, design and business strategy to create engaging digital experiences for our clients. Our team provides on-brand, differentiated value that fuels self-service and creates measurable growth opportunities for our sales teams.

What is the Digital Strategy and Experience Lead responsible for?

• Develop and refine the digital strategy, roadmap, and priorities for web capabilities, ensuring alignment with business objectives and regional needs.

• Lead the development and maintenance of core digital capabilities, ensuring high-quality execution and reliability across platforms and technologies by partnering with Technology & Design.

• Design and implement frameworks and tools to enable personalized experiences at scale, leveraging firmographics, behavior, and segment data to drive relevance and outcomes.

• Develop and scale automated journeys to support client engagement across the lifecycle, from onboarding to ongoing education and re-engagement.

• Monitor performance across web and email journeys, leveraging insights and testing to improve content relevance, user experience, and conversion effectiveness.

• Collaborate with stakeholders across marketing, sales, distribution intelligence, FTT, and Marketing to align initiatives, integrate systems, and ensure cohesive execution.

• Define KPIs, partner with data analysts to build dashboards, and report on the impact of digital efforts to stakeholders, ensuring transparency, accountability, and ongoing prioritization of high-impact work.

What ideal qualifications, skills & experience would help someone to be successful?

• Strong background in digital marketing, with experience in developing and executing global digital strategies.

• Proven track record of leading cross-functional teams and driving complex projects forward.

• Expertise in product management, delivering features in partnership with development and design.

• Strong analytical and problem-solving skills, with the ability to leverage data insights to drive decision-making.

• Excellent communication and collaboration skills, with the ability to work effectively with stakeholders across the organization.

• Bachelor’s degree or equivalent experience

This role offers the opportunity to lead and shape our global digital initiatives, drive business growth, and deliver exceptional customer experiences. If you're a motivated and experienced digital professional looking to make a meaningful impact, we encourage you to apply.

#LI-Hybrid

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results.  Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $125,000 - $145,000, depending on location and level of relevant experie