Digital Sales Solutions Manager

Work Location:

United States of America

Hours:

40

Pay Details:

$86,840 - $139,360 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. The included salary range for this role takes into account multiple factors that are considered in making compensation decisions. The base pay actually offered may vary based upon candidate's skills and experience, job-related knowledge, licensure and certifications, geographic location, and other specific business and organizational needs. As TD puts career development at the forefront of our colleague experience, it is not typical for an individual to be hired at or near the top of the range for their role.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Sales & Customer Distribution Support

Job Description:

The Manager Digital Sales Solutions represents the channel to Product & Market manager with ongoing interactions, including the support of bi-weekly sales meetings, MBRs & BAU management where results are being reviewed. The job provides the Digital Channel subject matter expert support for input on sales strategies and directions to help achieve account plan, public site sales strategy and overall line of business goals.

Depth & Scope:

• Increases traffic and improves sales conversion of TDB products, informs strategy development and roadmaps, execution of strategy, for public site and sales processes online
• Builds a pipeline of optimizations to increase traffic and improve sales conversion, track and manage the program, leading delivery teams and key partners toward the successful implementation
• Acts as the lead for online sales initiatives on project working teams, ensuring business requirements and other project deliverables are documented completely and accurately to achieve business objectives of key strategic initiatives
• Identifies specific opportunities to improve sales conversion leveraging key online tactics; on-site and off-site advertising, SEO, SEM, Internal Referrals, on-site search, page/path/content optimizations, re-designs, utilization of sales support capabilities (i.e. Natural Language Help, Video, etc), behavioral targeting and personalization, etc
• Conceives initiatives, forecasts the value and leads the change through execution, sets the measurement strategy and manages toward success
• Leads business case development for new opportunities and participates in planning and scoping of online projects and work directed or requested by the lines of business
• Participates in projects and/or working teams as required to provide subject matter expertise and/or objectives toward driving sales.
• Tracks, analyzes and reports on results across all activities driving traffic, engagement and sales conversion for the product portfolio, including marketing campaigns, line-of-business and other online channel driven initiatives. In doing so, understands the overall impact of these activities against weekly and monthly sales results
• Develops, maintains and improves ongoing analytics dashboard measuring key public site and sales funnel performance indicators
• Works with Customer Insights and partners to analyze performance, establish and refine benchmarks and targets, and uncover actionable insights
• Conducts competitive and market research and analysis and track emerging consumer and online trends to inform product strategies and roadmaps
• Actively engages with stakeholders, partners, program and project managers to ensure proactive product representation on developing and in-flight initiatives
• Works with Planning and channel partners (Phone, ATM, Branches) to support an optimal cross-channel experience

Education & Experience:

• Bachelor's degree or work experience equivalent to Bachelor's degree required
• Bachelor's degree in Business, Marketing, Computer Science, Social Sciences
• 5+ years' experience required
• Proven experience driving leads, sales and other key web metrics through the digital channel, while deploying strategies to improve overall site traffic is desired.
• Business acumen: strategic thinking, business process development, analytical and problem solving skills
• Proven understanding of financial institutions product offering(s) and current processes for digital sales
• Proven interpersonal and relationship management skills, with ability to obtain consensus among multiple stakeholders
• Strong teamwork orientation and proven leadership capabilities with an ability to work effectively in a constantly changing environment, requiring ongoi