Digital Sales Planner, Programmatic

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Programmatic Digital Sales Planner will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across NBCU’s digital portfolio. This role will report to the Manager of Programmatic Strategic Planning, stewarding campaign execution with clients, ad tech partners, and media agencies and collaborating with key stakeholders across the NBCU organization in order to meet revenue goals. Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role.  
 
Responsibilities: 

• Work across internal departments (Sales, Planning, Ad Ops, Account Management, Inventory) to develop, implement, and execute programmatic campaigns across NBCU’s core digital properties and Peacock 
• Team with Programmatic Account Directors to drive advertising revenue via programmatic guaranteed and private marketplace (PMP) sales channels  
• Create media plans that achieve customer goals and maximize revenue across the NBCU portfolio 
• Manage client relationships in close partnership with sales & account management to deliver superior customer service 
• Ensure all programmatic digital campaigns are executed correctly, including (but not limited to) deal creation/set-up, collection of assets, and liaising with internal programmatic Ad Ops teams to launch, manage, and optimize campaigns 
• Lead the monitoring and reporting of deal health and campaign performance to ensure full delivery and maximize revenue potential  
• Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director to enable resolution with client 
• Serve as key internal subject matter expert on everything digital programmatic 

Qualifications

• Minimum 1 years in digital media planning or client service at entry level 
• Programmatic advertising background is a plus  
• Four year degree (B.A.,B.S) from an accredited college or university or equivalent experience 
• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered 
• Must be willing to work in Chicago, IL 
• Willingness to travel and work overtime 
• Must have unrestricted work authorization to work in the United States 
• Must be 18 years or older 

Desired Characteristics 

• Prior digital media planning / industry experience 
• Programmatic advertising background is a plus 
• Highly analytical, strategic thinker, problem solver 
• Highly organized and strong attention to detail 
• Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization 
• Exc