Digital Sales Manager, KMGH

KMGH, the E.W. Scripps Company ABC affiliate in Denver, Colorado, is hiring a Digital Sales Manager (DSM) who will be responsible for driving online advertising revenue for the local media property. In this role, you will work directly with sales management and Account Executives to ensure that new business development, account retention and new product launch goals are achieved.  The DSM is responsible for the full array of digital advertising solutions including platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display and e-mail targeting.

WHAT YOU’LL DO:

• Collaborate with DOS and other sales managers and departments to accomplish the objectives of the station.
• Full responsibility for digital revenue, including establishing and achieving monthly, quarterly, and annual digital sales goals.
• Develop and execute local digital sales strategy and revenue plan.
• Responsible for making business decisions regarding the profitability of the sales organization as well as specific sales proposals and offerings.
• Serve as the local digital product, process, and sales strategy expert.
• Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved.
• Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready.
• Interpret and utilize market and advertiser research to develop solutions, marketing materials, and presentations.
• Establish and monitor key pacing metrics and conduct frequent pipeline review to effectively forecast results.
• Develop, recommend, and execute actions to gain market share.
• Provide input to local leadership regarding market conditions, competition, and effectiveness of the digital sales plan.
• Ensure successful execution of each campaign.
• Other duties as assigned.

WHAT YOU’LL NEED:

• Bachelor's degree preferred; or equivalent work experience
• Generally 7+ years of sales management experience, preferably in an online advertising environment
• Leadership experience, with a proven track record of building and managing a team of Digital Media Professionals (account executives)

WHAT YOU’LL BRING:

• Excellent leadership skills and experience managing sales staff to achieve revenue goals and high performance
• Superior digital product knowledge, local market analytic and personal selling skills
• Excellent verbal and written communication skills
• Ability to share vision, gain buy-in, and build loyalty
• Performance oriented leader with sound ability to manage team to daily outcomes, and achieve goals through his/her team
• Ability to manage escalated difficult or emotional customer situations
• In depth knowledge to pull reports needed to ensure proper pacing of their team and the canvass
• Excellent organizational and analytical skills, including proficient PC skills in Microsoft Office applications
• Exceptional coaching skills
• Valid driver's license, good driving record, and ability to provide proof of insurance with the company required insurance limits.

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COMPENSATION RANGE:

Annual Salary: $115,000.00 - $125,000

 

Pursuant to state and local salary transparency laws, the salary range posted is specific to candidates who will perform this work in Colorado.

 

WHAT WE OFFER (Additional Benefits):

• Extensive Scripps Sales Process training

• Uncapped sales commission

• Monthly allowance for mileage and cell phone

• A career path to grow your professional experiences

• Full medical, dental and vision benefits, as well as certain other health and wellness benefits

• Retirement savings plan with company match

• Other key company benefits include disability accident insurance, hospital indemnity, critical illness, life insurance, AD&D, ID protection, pet discount program, and employee assistance program. More details about timing and conditions of benefits eligibility and other plan terms and conditions will be provided upon hire.

SCRIPPS' COMMITMENT TO EQUITY, DIVERSITY AND INCLUSION:
At Scripps, we are committed to a diverse and inclusive culture that reflects the communities we serve. We are intentional about creating an environment where employees, our audiences and other stakeholders feel valued and inspired to reach their full potential and make authentic connections. We foster a workplace culture that embraces each person’s diversity, including the extent to which they are similar or different. Scripps