Come work for us!

We are looking for dedicated employees to join our team to help our customers have the best experience possible every time they enter a JD Finish Line store.

Our employees are key to our success.

The Personalization Strategist is responsible for the content strategy and execution of personalization experiences. They will partner with cross-functional teams to ensure personalization content and experiences are in-line with the site strategy and meet both Brand and UX standards. The Strategist should have a grasp on the omni-channel personalization experience to ensure customer journeys are intuitive and meet the customer’s unique needs. They will track performance of campaigns and provide recommendations for optimizing personalization content. Please review the main duties below: 

• Responsible for managing the site calendar for all key customer segments

• Partner with Digital Initiatives and UX teams to bring personalization strategies to life from concept through deployment 

• Approve site updates, ensuring the site content supports Marketing/Merchandising/UX needs and meets customer expectations

• Analyze performance metrics for personalization campaigns and provide actionable insights and recommendations to adjust strategy accordingly 

• Strategize and execute A/B tests to optimize the customer experience and inform strategy 

• Oversee the production of personalization content, ensuring that assets are delivered on time and meet customer/business expectations 

• Oversee day-to-day project management within Basecamp and Dynamic Yield 

• Provide strategic recommendations to cross-functional teams that align with overarching eCommerce, personalization and business strategies 

• Help coach and mentor Personalization Specialists to facilitate career advancement.

• Be the go-to expert on all in-flight personalization initiatives, and be able to update leaders on the status of these projects  

• Attends and participates in meetings with vendors to uncover opportunities and/or improvements within the personalization platform.

• Continuously seek to improve the site by researching and staying ahead of new innovative solutions and capabilities, key competitor actions, industry trends, and emerging customer and market needs

• Exercise clear communication with various cross-channel partners 

Required Education and/or Experience:

Bachelor’s degree (B.A.) from a four-year college or university; or equivalent combination of education and experience. 2+ years of relevant professional experience required. Marketing, eCommerce or site content management experience preferred, but not required. 

Required Computer and/or Technical Skills:

Should have basic to expert knowledge and abilities with Google Suite and Google Analytics. Basic knowledge of HTML, CSS and Google Analytics is a plus. Experience with Photoshop is preferred, but not required. 

Core Competencies:

• Strong attention to detail  

• Excellent written, verbal, and interpersonal communication skills

• Highly motivated with willingness to learn new skills as the job requires 

• Ability to multitask, managing multiple projects and initiatives in a fast-paced environment 

• Comfortable working through problems that do not have a clear solution

• Strong creative vision

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Reach with hands and arms

• Talk and/or hear

• Walk or move from one location to another

• Average work week is 40-45 hours, which can vary depending on business needs 

Work Environment:

• The work environment for this position is a moderately noisy office setting. 

This company reserves the right to modify this job description with or without notice.  Employees may be asked to perform additiona