Digital Media Manager

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

We are seeking a data-driven and detail-oriented Digital Media Manager to support the planning, execution, and optimization of paid social, paid search, and affiliate marketing campaigns across our portfolio. This role will be pivotal in driving customer acquisition, revenue growth, and brand awareness across digital channels. You’ll work collaboratively with internal teams and external partners to deliver high-performance campaigns aligned with business goals.

What You'll Be Working On:

Paid Media:

• Assist in managing and optimizing paid campaigns across platforms such as Meta  (Facebook/Instagram) and TikTok.
• Implement A/B testing strategies for creatives, audiences, and ad copy.
• Collaborate with the ecommerce and merchandising teams to ensure campaigns align with product launches, promotions and sales projections.
• Support the execution of paid search campaigns on Google Ads, PMax, and Bing Ads.
• Conduct keyword research and campaign performance analysis.
• Monitor and optimize budgets, bids, and targeting to ensure maximum ROI.
• Assist with additional, new, and emerging channels (display, CTV)

 

Affiliate Marketing:

• Help manage affiliate network relationships and onboard new partners.
• Track affiliate performance and provide insights to drive incremental growth.
• Support promotional planning, commission structure updates, and partner communications.
  
  

Analytics & Reporting:

• Regularly analyze campaign performance and create reports with actionable insights through platform and Google Analytics.
• Collaborate with the analytics team to track KPIs, conversion rates, and attribution data.
• Ensure tracking tags and pixels are implemented correctly across channels.
  
  

Must Haves:

• 2-4 years of hands-on experience in digital marketing, ideally with a focus on paid social, paid search, and/or affiliate marketing.
• Proficiency in tools such as Google Ads, Facebook Ads Manager, Google Analytics, and affiliate network platforms (e.g., Impact, ShareASale, Rakuten).
• Strong analytical skills with the ability to interpret performance data and adjust strategies accordingly.
• Solid understanding of attribution models, conversion funnels, and customer journeys.
• Excellent communication and project management skills.
• Ability to work in a fast-paced, collaborative environment.
  
  

Nice To Haves:

• Experience in eCommerce, DTC, or subscription-based businesses.
• Familiarity with tools like Google Tag Manager, Looker Studio, or Tableau.
• Certification in Google Ads or Meta Blueprint is a plus.

 

Primary Location Salary Range: $90,000 – $110,000<