Digital Marketing Specialist

Company Description

MCPC is a global endpoint management company focused on improving performance, security and sustainability for our clients. MCPC has a purpose, a strategy, and a set of values that animate everything we do.  We provide a wide range of services to our clients including Managed Security, Technology Logistics, IT Talent Solutions and IT Asset Management and Disposition. MCPC has consistently been recognized as one of the top companies in the area to work for and we are proud to have employee retention rates that far exceed the national average. MCPC has a strong commitment to Diversity and Inclusion as well as our Early Talent Program that offers opportunities for people of every education level. MCPC also has a strong commitment to giving back to the community through a variety of means including The Foundry, www.clevelandfoundry.org, which was created by our Founder/Chairman Michael Trebilcock.

Core Values

Principle

Understanding our client’s needs by applying the appropriate people, process, and technology to achieve the desired outcomes

Quality

Tailoring our services to each client’s individual circumstances by maintaining rigorous quality control that is accountable and predictable

Respect

We welcome the unique contributions of each member of the team by striving to communicate, listen and collaborate in everything we do.

Advancement

MCPc offers employees ample opportunities to enhance their skills and grow as people.  In 2022, 67 Associates received promotions which is 20% of our workforce!

Innovation

MCPc Pioneers new approaches to technology management by measuring and quantifying the value of our services.

Community commitment

We engage with organizations that address educational, cultural, and social needs.   We achieve this by enhancing career development, recreational and educational opportunities for the communities we serve.

Benefits & Appreciation

• 401k matching and ROTH option
• Company sponsored events (picnics, cookouts, and volunteering opportunities)
• Competitive Medical, Dental and Vision package
• Company paid Holidays and Paid Time Off
• Career paths and advancement

Job Description

This individual will use current marketing tools and strategies to lead digital marketing campaigns from concept to execution. This person is charged with developing, implementing, tracking, and optimizing our digital marketing campaigns across all digital channels.

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights.
• Maintain our website, create landing pages, and optimize user experience
• Create blog posts
• Manage all social media platforms including LinkedIn, Twitter, Facebook, and Instagram
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Oversee all digital marketing projects from start to finish
• Suggest new ways to attract prospective customers, like promotions and competitions

Qualifications

• Hold a bachelor’s or graduate degree in Marketing, Communications, Journalism, English, Business or related field
• Proven work experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Experience working with HubSpot, Marketo, Pardot, SharpSpring, or a similar CRM

Additional Information

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.