Digital Marketing Specialist

Essential Job Functions

• Develop and refine high-quality digital content—web pages, blog articles, email campaigns, and social copy—that align with strategic marketing goals and brand tone.
• Partner with subject matter experts and team leads to craft messaging that supports thought leadership and demand generation.
• Maintain and evolve the structure and performance of our website through CMS management and UX improvements.
• Coordinate with developers and designers to implement enhancements that improve usability, speed, and SEO readiness.
• Lead keyword research and advanced SEO implementation to support search visibility, site health, and traffic growth.
• Use tools like SEMrush to monitor trends, troubleshoot issues, and report on KPIs.
• Establish and manage a dynamic content calendar to support campaigns, launches, and lead nurturing strategies across the funnel.
• Analyze data to create monthly reports and track ROI on marketing campaigns.
• Manage employee and client satisfaction ratings from internal surveys and external reviews.
• Align content production with cross-channel marketing efforts, ensuring consistency and relevance throughout the customer journey
• Design and deploy segmented CRM campaigns using Microsoft Dynamics 365 to engage and convert targeted audiences.
• Other duties as assigned

Other Skills & Abilities

• Strong digital writing and editing skills with a strategic mindset for audience engagement.
• Proficient in CMS platforms (ProcessWire), with working knowledge of HTML/CSS and SEO schema best practices.
• Demonstrated ability to assess performance data and translate it into clear, actionable recommendations.
• Highly organized with a strong sense of initiative, able to take ownership of projects from concept to completion.
• Comfortable collaborating across departments and contributing to campaign strategy and creative planning.
• Experience working within a brand or demand generation team is a plus.
• Familiarity with UI/UX fundamentals and digital accessibility guidelines is beneficial.
• Exposure to digital ad platforms (Google Ads, LinkedIn Ads) is an asset

Education & Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
•  4–6 years of experience in digital marketing, with demonstrated success in SEO, CRM/email marketing, and content strategy.
• Experience with Microsoft Dynamics 365 is preferred but not required.
• Hands-on experience with analytics tools and platforms such as Google Analytics and SEMrush.
• Experience creating digital media and prints layouts using Adobe Creative suite is preferred.
• Experience working in transportation/logistics industry is preferred but not required

 

MUST COMPLETE PI ASSESSMENT IN ORDER TO BE CONSIDERED FOR THE POSITION:

https://assessment.predictiveindex.com/bo/28w/Candidate_Link

 

WHY SHOULD YOU WORK FOR CRANE?

At Crane, we believe in providing our employees with excellent benefits at a Great Place to Work.

We offer:

• 136 hours of Paid Time Off which equals 17 days for the year, that can be used for Sick Time or for Personal Use
• Excellent Medical, Dental and Vision benefits
• Tuition Reimbursement for education related to your job
• Employee Referral Bonuses
• Employee Recognition and Rewards Program
• Paid Volunteer Time to support a cause that is close to your heart and contributes to our communities
• Employee Discounts
• Wellness Incentives that can go up to $100 per year for completing challenges, in addition to a discount on contribution rates
• Potential to earn a quarterly bonus

Come join the leader in logistics and take your career in the right direction.

Disclaimer:

The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not to be constru