Digital Marketing Specialist

Additional Location(s):  N/A

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.       

About the Role:

The AFS Digital Marketing team is seeking a Digital Marketing Specialist to support the development of best-in-class digital marketing programs aligned with the overall marketing and communications objectives of the Electrophysiology division. The successful candidate will support comprehensive digital strategies, activate campaign plans and measure the effectiveness of digital channels and tactics. Qualified candidates will have experience in digital media (programmatic, SEO/ SEM, social media, etc.) campaigns that drive business results among patients (DTP) and healthcare providers (HCPs).

 

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

 

Your Responsibilities Will Include:

• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.

• Create digital briefs and campaign plans for all paid media channels.

• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media, and email marketing, are executed on time and on budget to high quality standards.

• Partner with external agencies as needed for digital advertising programs.

• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.

• Audit existing campaigns, analyze keywords, ad copy, bid strategy, and elements to identify new opportunities to improve performance and KPIs.

• Formulate and execute media plans that deliver lead generation as a vital element of the marketing and sales mix.

• Partner with analytics teams to show the value of programs and provide a regular cadence of reports.

• Build, activate, and manage cross-functional relationships with digital marketing, analytics, UX/Design, MarTech, IT, and others as needed.

• Work encompasses the full range of paid media channels, including Facebook advertising, Google Adwords, LinkedIn Ads, programmatic advertising, and any up-and-coming media channels.

Required Qualifications:

• Bachelor’s degree in marketing or a similar field

• 0-3 years of overall marketing, communications and/or digital experience in a B2C or B2B environment

• Strong interpersonal skills with a demonstrated ability to work well within a matrix organization and to influence teams to accomplish common goals and objectives

 

Preferred Qualifications:

• Digital media (programmatic, SEO/ SEM, endemic partnerships, website and email) and social media acumen

• Direct experience in digital media and social media platforms (Facebook, Twitter/X, LinkedIn, GoogleAds/ Campaign Manager 360)

• Understanding of / experience with Google Analytics

• Clear and effective written and verbal communication skills

• Effective relationship building skills and ability to work in a collaborative environment

• Strong organizational skills with the ability to prioritize work with limited direction

 

We anticipate this job posting will remain open from 2/4/25 - 2/9/25.

 

 

 

 

 

Requisition ID: 599202

Minimum Salary: $58200 

Maximum Salary: $110500 

 

The anticipated compensation listed above and the value of core and optional employee benefits of