Digital Marketing Manager

Description

What if I told you it is possible to find a Company that lived to educate, inspire and empower others while creating a family atmosphere that truly appreciates and respects their team? Would you apply? What if I threw in strong Company values, outstanding benefits, and the opportunity for you to make a tangible impact and feel appreciated?

See below for a feel of what the Company culture is (REALLY) like. Hint: it's amazing.

At Westcliff, we are constantly striving to be the best while valuing each of our team members as human beings and succeeding together!

Westcliff is a leader in innovative global education. We are respected for our transformative, technologically advanced programs and initiatives with a focus on excellence, social responsibility, and diversity. Our tagline – “Educate. Inspire, Empower.” – is a summary of our Mission Statement. As it suggests, the main focus of our University is to strive to enhance the opportunities of our students and employees to enjoy success through empowerment, as a result of their education and hard work.

With diversity and inclusion at the forefront of Westcliff’s core values, we promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age. By joining the Westcliff team, you’ll be playing a significant role in our growth, having an opportunity to put your personal touch on Westcliff’s progress as we grow and succeed together!

At Westcliff University, marketing is about understanding people — and building awareness about how our products/services can meet their higher education goals. The Digital Marketing Manager is an innovative, performance-driven go-getter responsible for developing, implementing, and optimizing comprehensive digital marketing strategies, starting with a strong website presence. As Digital Marketing Manager, your main focus will be on planning and driving SEO initiatives to improve Westcliff University’s main and satellite brands’ search engine rankings, oversee the agency responsible for Google ads campaigns, conceive and execute paid social media campaigns on multiple platforms, ensure all digital marketing initiatives work in synergy to drive traffic, generate high-intent inquiries, and represent the brands in an engaging and regulatory compliant manner.

Key Responsibilities:

? SEO Strategy and Execution:

o Conduct comprehensive keyword research to guide content creation and identify SEO

opportunities.

o Optimize website content, meta tags, and other on-page elements to improve organic

search rankings.

o Implement technical SEO best practices, including site speed optimization, mobile-

friendliness, and structured data markup.

o Perform backlink analysis and outreach to build high-quality inbound links and improve

domain authority.

o Monitor and analyze website traffic, user behavior, and search engine rankings,

providing regular reports and actionable insights.

o Creates new website sections and pages as needed.

? Google Ads Management (in partnership with paid search agency):

o Develop, launch, and manage Google Ads campaigns, including Search, Display, Pmax

etc.

o Develops and deploys paid YouTube campaigns

o Conduct in-depth keyword research and competitive analysis to inform ad targeting and

bidding strategies.

o Craft engaging ad copy and create compelling ad creatives to maximize click-through

rates and conversions.

o Continuously monitor and analyze campaign performance, adjusting strategies to

optimize ROI.

o Implement A/B testing to enhance ad effectiveness and conversion rates.

? Paid Social Strategy and Execution:

o Develop, launch, and manage Facebook campaigns, including Search, Display, Pmax etc.

o Conduct in-depth keyword research and competitive analysis to inform ad targeting and

bidding strategies.

o Craft engaging ad copy and create compelling ad creatives to maximize click-through

rates and conversions.

o Continuously monitor and analyze campaign performance, adjusting strategies to

optimize ROI.

o Implement A/B testing to enhance ad effectiveness and conversion rates.

o Conceives, builds and optimizes new campaigns on LinkedIn, TikTok and Reddit

Collaboration and Communication:

o Work closely with the paid search agency, as well as content and creative teams to

ensure best practices are integrated into all content production.

o Collaborate with web developer and IT department to implement SEO

recommendations and enhance website performance.

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