Digital Marketing Manager

Digital Marketing Manager, Website & Inbound Growth 

We’re hiring a digital marketer to own the website as a primary inbound growth and pipeline channel for Clearwater Analytics. 

This role is accountable for driving qualified inbound demand, conversion, and measurable pipeline from the website, with deep ownership of SEO, Answer Engine Optimization (AEO), and conversion optimization. You will operate in a complex, regulated environment where credibility, clarity, and trust matter as much as growth. 

This is a hands-on, high-impact role for someone who understands how institutional buyers discover, evaluate, and validate technology platforms online — and how to translate that behavior into pipeline and revenue. 

What You’ll Own 

Website as a Revenue Channel 

• Own the website strategy and performance as a revenue-producing asset, not a brochure 

• Define site architecture, page strategy, and conversion paths aligned to financial-services buyer journeys (e.g., asset managers, insurers, banks, funds) 

• Partner with brand, product marketing, and content teams to ensure messaging is clear, compliant, and conversion-driven 

• Continuously optimize UX, navigation, and CTAs to support long, high-consideration buying cycles 

SEO & AEO (Search + AI Discovery) 

• Lead end-to-end SEO strategy across technical SEO, on-page optimization, internal linking, and content structure. 

• Define and execute an AEO strategy to ensure strong visibility across AI-powered search and answer platforms. 

• Identify high-intent keywords, questions, and use cases tied to revenue-driving segments and products. 

• Influence the content strategy to prioritize depth, authority, and trust, ensuring full-funnel content creation. 

Inbound Pipeline & Conversion Optimization 

• Own inbound funnel performance from website visit → MQL → SQL → pipeline contribution 

• Design and run revenue programs and experimentation to improve conversion efficiency and lead quality 

• Partner with RevOps and Sales to ensure inbound leads are properly scored, routed, and followed up on 

• Diagnose funnel friction and implement improvements that increase pipeline yield and sales readiness. 

Analytics, Reporting & Accountability 

• Define KPIs that connect website and organic performance to pipeline and revenue outcomes 

• Build clear, executive-ready dashboards and performance narratives 

• Use data to prioritize initiatives, justify investment, and influence roadmap decisions 

• Regularly communicate performance, insights, and recommendations to senior stakeholders 

What You’ll Bring 

• 7+ years of experience in digital marketing, with meaningful experience in financial services and/or B2B SaaS Technology 

• Proven success driving inbound p