Digital Marketing Manager

FCI Residential is a part of Florida Crystals Corporation’s real estate division, which focuses on multi-family residential development in urban and in-fill areas.  The real estate division currently has approximately 3,300 units in the development process throughout Florida.

 

 

OVERVIEW

The Digital Marketing Manager is responsible for developing, implementing, and managing a comprehensive digital marketing strategy that aligns with the company’s business objectives. This role combines a creative approach with a strong understanding of data analytics and emerging technologies, particularly AI tools. The manager will focus on producing high-quality, engaging content and campaigns across various digital platforms to drive brand awareness, audience engagement, and lead generation. In addition, the Digital Marketing Manager will play a pivotal role in showcasing our communities, engaging prospective and current residents, and strengthening our online presence to support leasing goals, drive occupancy, and enhance overall resident experience.

DETAILED ROLES & RESPONSIBILITIES:

Digital Marketing & Content Strategy

• Develop and execute a cohesive digital marketing plan, including content creation, social media, SEO, and paid advertising, aligned with business and occupancy goals.
• Leverage AI-powered tools (e.g., ChatGPT, Canva AI, Gemini, Blaze) for ideation, copywriting, image/video creation, and trend analysis to improve efficiency and relevance.
• Manage a comprehensive content calendar ensuring timely, consistent, and on-brand messaging.
• Monitor industry trends, competitive activity, and emerging technologies to maintain a competitive advantage for all FCI Properties.
  
  

Social Media Management & Engagement

• Oversee content creation, scheduling, and optimization for Facebook, Instagram, LinkedIn, YouTube, and community-specific platforms.
• Engage with audiences by responding to inquiries, comments, and reviews promptly and professionally.
• Build partnerships with influencers and community organizations to extend reach and generate user-generated content.
• Manage online reputation by monitoring and responding to reviews across Google, Apartments.com, Yelp, and other relevant platforms, using the power of JTurner.
  
  

Performance Analysis & Optimization

• Track KPIs such as engagement, conversion rates, lead generation, and occupancy impact.
• Manage and optimize paid social and digital campaigns to maximize ROI.
• Implement SEO best practices and maintain with all our social and digital campaigns.
  
  

 Collaboration & Training

• Partner with property managers, leasing teams, sales, and customer service to ensure campaigns align with each community’s value proposition.
• Provide training and guidance on social media best practices, compliance, and emerging digital tools.

 
ESSENTIAL CAPABILITIES (KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL ATTRIBUTES)

• Creative, strategic thinker with strong problem-solving abilities.
• Strong written and verbal communication skills for creating compelling content and managing public interactions.
• Analytical mindset with the ability to interpret performance data and adjust strategies accordingly.
• Proficient in major social media platforms, digital ad management, and web analytics tools (Google Analytics, Meta Business Suite, etc.).
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Self-motivated and adaptable to evolving marketing trends and technologies.

Core Values

• Honesty
• Integrity
• Competence
• Tenacity & Enthusiasm
• Creativity
• Professionalism
• Drive                                                                                               

ESSENTIAL EDUCATION REQUIREMENTS 

• Bachelor’s degree in Marketing, Communications, or related field preferred.