Digital Marketing Manager

About LeafLink

LeafLink is the largest unified B2B cannabis platform, providing licensed cannabis businesses a suite of tools to manage their business more effectively, sell or order from their favorite brands and accelerate growth. We are one platform, one solution and we’re defining the way thousands of cannabis brands, distributors, and retailers streamline their operations. With thousands of brands and retailers across 30+ markets in North America, we are setting the industry standard for how cannabis businesses grow together. LeafLink processes more than $5 billion in wholesale cannabis orders annually.

Our team, backed by funding from leading VC's, including Founders Fund, Thrive Capital, Nosara Capital, and Lerer Hippeau is poised to define the cannabis supply chain through technology.  LeafLink was named one of Inc. 5000’s ‘Top 5000 Fastest-Growing Private Companies’; one of Fast Company's 'Top 10 Most Innovative Companies in Enterprise for 2020', joining the ranks of Amazon, Slack, and VMWare; one of Built In NYC's 'Best Places to Work in 2021'; 2024 Fast Company’s Best WorkPlaces for Innovators for Banking, Finance, and Fintech category; 2024 Green Market Report Award for Best Fintech in cannabis - and we're just getting started!

The Role

LeafLink is seeking a savvy and customer-obsessed digital marketing generalist to help increase engagement and awareness with prospects and customers. Ultimately, this role will be responsible for building, delivering, and measuring B2B integrated marketing campaigns.

The ideal candidate has proven success in the following areas:

• Growth Marketing/Performance Marketing/Customer Acquisition: You’re familiar with diverse approaches and strategies to engage prospects, grow our database, and acquire customers across various segments, personas, and markets. 
• Content Strategy and Tactics: You bring content expertise and understand how various content forms, styles, and placements can nurture leads through a customer journey and sales cycle.
• Lifecycle Marketing: You have proven experience building out customer journeys in partnership with Product/Engineering, and facilitating progress along those journeys via lifecycle campaigns to drive measurable increases in customer retention and product adoption.
• Digital Channels and Tooling: You have hands-on expertise with digital channels, have the technical capability to connect them across the customer journey, and understand the tool/vendor landscape to ultimately land campaigns in market (e.g. Web, SEO, SEM, Social, Email, Events/Webinars)
• Reporting/Analytics: You’ve partnered closely with Marketing Operations to understand and report on your deliverables, and can directly correlate your efforts with bottom-line revenue.
• Sales Alignment and Activation: You’ve worked closely with your partners in the Sales organization to equip them with the right tools to connect with the leads you’ve generated, measure lead quality, and ultimately help them grow their books of business.

In addition to these functional areas of marketing expertise, you:

• Champion and advocate for the customer experience, and build campaigns that help shepherd customers through a delightful, impactful journey
• Exceptional writing skills with the ability to translate messages across audiences, markets, and channels in a succinct, differentiated, and relevant way
• Familiar with graphic design best practices and can get your hands dirty with design tools
• Proactive driver and owner who takes initiative, finds simple paths forward, and always remains solutions-oriented
• Regularly test your work to generate continuous improvements, and understand how to build for scale
• Put the success of the company and your team first, and regularly adapt and reprioritize your work based on changing market dynamics
• Have experience in B2B technology and/or cannabis

What You’ll Bring to the Team

• About 5 years of experience developing and executing strategic B2B demand generation programs with proven bottom-line impact
• Deep understanding of marketing funnel tactics and metrics by stage, and a history of improving funnel conversion and velocity
• Demonstrated experience working in, with, and across key marketing functions to ensure holistic campaign assembly - Product, PR, Product Marketing, Field Marketing, Digital Marketing, Ops, Sales, Leadership, etc.
• Hands-on experience with a variety of MarTech tools: Marketing Automation (Hubspot, Salesforce), WordPress, AppCues, other relevant MarTech tools (e.g. Canva, Figma, CaliberMind) 
• Marketing analytics capabilities (i.e., camp