Digital Marketing Manager

Founded in 1986, KPA is a leading provider of Workforce Compliance software and consulting services. We succeed if our clients can send their employees home at night, having not experienced a workplace accident or injury. The combination of software, consulting, and training helps clients identify, remedy, and prevent workplace safety and compliance problems so they can focus on what’s important – their core business.  Help us help keep people safe and businesses working efficiently. Named as one of Built In Colorado’s Best Places to Work for five years in a row, KPA is made up of talented individuals working together for the greater good. We’re here to help our clients build safe, thriving organizations, and we’re looking for people with a common goal to help us do it. 
Position Description:KPA has an immediate opening for an experienced and passionate Digital Marketing Manager to develop, deploy, and manage innovative online strategies, ensuring our message is consistent and engaging. You will produce high-quality online content that engages prospects and builds brand recognition. This role requires cross-functional collaboration, working closely with product, services, and sales teams.
In this position, you will be accountable for growth in website traffic, inbound lead targets, conversion, and social media engagement.
A successful candidate will be well-versed in strategic communications and managing activities such as web strategy, editorial content development, and social media management.
This position requires a hands-on individual who can take projects from concept to implementation, and the candidate should have a proven track record of developing digital marketing campaigns in a B2B environment. 

Key Responsibilities:

• Management of corporate website, including strategy, messaging, and lead generation
• Working collaboratively with marketing, product, sales, and consulting teams on content and digital marketing strategies to optimize website traffic and lead conversion rates
• Execute SEO and keyword strategies
• Develop and execute social media strategy that grows impressions and followers.
• Collaborate on an editorial strategy and content for KPA web properties and in thought leadership campaigns.
• Track campaign KPIs and build marketing reporting to monitor the effectiveness of communication activities.

Qualifications:

• A minimum of 3 years of experience in a similar, preferably B2B technology, environment.
• A track record of developing digital content strategies that demonstrate audience engagement.
• Experience managing websites – including working with WordPress sites, Figma mockups, and external web development teams.
• Experience managing and growing a social media presence.
• Strong writing, editing, and proofreading skills, including the ability to present concepts.
• Ability to combine strategic thinking with solid implementation skills – instinctive understanding of messaging and positioning.
• Strong knowledge and understanding of current trends in digital media.

Compensation:

• Annual base salary range between $80-100k
• Bonus potential of 10% annually

Location:

• We operate in a hybrid, remote-first work model where local candidates can go into the office for in-person collaboration, team meetings, or events. Ideally, our Digital Marketing Manager is local to our Portland office location and would have the ability to go into the office on occasion.

Physical Requirements:

• Physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Working at a computer typing and view a screen - Constantly- Visual Recognition - Constantly- Hearing/Listening - Frequently- Travel - Seldom

Don’t meet every job requirement? At KPA, we are dedicated to building a diverse, inclusive, and authentic workplace. Studies have shown that women and people of color are less likely to apply unless they meet every requirement. If you’re excited about the role but your past experience doesn’t align perfectly with every qualification, we still encourage you to apply! You might just be the right candidate for this or other roles.
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