Digital Marketing Manager, CRO

Our mission at Greenhouse is to make every company great at hiring – so we go to great lengths to hire great people because we believe that they’re the foundation of our success. At Greenhouse, you’ll join a team that collaborates purposefully, fosters inclusivity, and communicates with transparency and accountability so we can help companies measurably improve the way they hire. 

Join us to do the best work of your career, solving meaningful problems with remarkable teams.

Greenhouse is looking for a Digital Marketing Manager, CRO to join our team!

We are seeking a Digital Marketing Manager, CRO to own Greenhouse’s website as a critical growth channel. This person will be responsible for driving traffic through on-page optimization, improving conversion rates via experimentation and personalization, and ensuring that our website experience drives our demand generation goals. You will oversee SEO/AIO, CRO, GEO, and the analytics/tagging infrastructure that powers our reporting. You will also serve as the website analytics subject matter expert and own website reporting cross-functionally. This is a mid-level role ideal for someone with 5+ years of experience in website optimization, digital marketing, and SEO.

Who will love this job

• An Owner – you want to own the company website as a critical growth channel, leading the strategy and execution across SEO/AIO, CRO, and GEO to drive demand generation goals.
• An Analyst – you are motivated by results and thrive on managing testing roadmaps (A/B, multivariate, personalization), using an analytical mindset to turn complex data into actionable insights.
• A Collaborator – you enjoy working with developers, designers, and cross-functional marketing teams to address site enhancements and inform content strategy.
• A Problem-solver – you utilize strong project management skills and attention to detail to audit existing landing pages, build optimization roadmaps, and ensure data integrity across the website ecosystem.

What you'll do

• Website Growth & Optimization
  
  • Lead strategy and execution for SEO/AIO, CRO, and GEO initiatives to increase qualified traffic and improve conversion rates.
  • Partner with design, content, product marketing, and website teams to optimize landing pages, user flows, and overall website performance.
  • Own website testing roadmap (A/B, multivariate, personalization) and translate findings into scalable wins.

• Analytics & Tagging Infrastructure
  
• Manage website analytics implementation (GA4, GTM, etc.), ensuring accurate tracking of traffic, conversions, and key events.
• Partner with RevOps and Channel Marketers to align website reporting with funnel and pipeline metrics.
• Audit and improve tagging, pixels, and data integrity across the website ecosystem.

• Cross-Functional Partnership
  
  • Collaborate with channel marketers, the website team, and product marketing to ensure campaigns are optimized through the website.
  • Work with web development partners to scope, prioritize, and launch enhancements.
  • Provide insights and reporting to leadership on website performance and optimization opportunities

You should have

• 5+ years of experience in digital marketing with a focus on website optimization (SEO, CRO, analytics), specifically in a B2B SaaS environment. 
• Strong understanding of Google Analytics (GA4), Google Tag Manager, and website A/B testing tools (e.g., Intellimize, Optimizely, etc).
• Proficient in SEO tools (e.g. SEMrush, Ahrefs, BrightEdge) and comfortable working with CMS platforms (e.g. WordPress, Webflow, HubSpot CMS, etc.).
• Analytical mindset with the ability to turn data into actionable insights.
• Experience collaborating with developers, designers, and cross-functional marketing teams.
• A problem-solver with strong project management skills and attention to detail.
• Additional projects and responsibilities as business needs require. 
• Your own unique talents! Your background has given you a unique perspective and set of transferable skills that aren't always in alignment with a given role - but those are qualities we value at Greenhouse. If you don't meet 100% of the qualifications outlined above, we still strongly encourage you to apply

Applicants must be currently authorized to work in