Digital Marketing Coordinator

Job Description

Job Summary

The Digital Marketing Coordinator will provide support for the firm’s website, digital marketing, and other related activities.  This role will also provide support for a variety of communications activities and projects. 

Job Responsibilities

• Assists in management of the firm’s website, including making routine text edits to biographies and practice descriptions and creating new content pages.
• Assists in the process of updating lawyer biographies on Crowell.com, including updating the content and formatting, and tracking progress.
• In preparation for the firm’s new website, assists with a variety of tasks including:
  • Resolving names and ID numbers on headshot photo files, uploading them to our Digital Asset Management system and adding alt tags
  • Downloading and archiving Word versions of bios, practice descriptions and other content pages from CMS
  • Reviewing html of practice pages and biographies, and making corrections as needed
  • Assisting with the content input and tagging process
  • Writing meta descriptions and SEO for new website content
  • Ensuring consistency of content throughout the shite
  • Playing an integral role in the Beta review process
• Assists in the management of analytics and reporting for website, alerts, social media and podcasts.
• Assists in optimization of website and blogs using SEO tools, ensuring website content is up-to-date and relevant.
• Assists in management of digital marketing projects and tasks using project management tracking system.   
• Provides support for firm blogs.
• Resolve names and IDs on headshot photo file names
• Upload photos to DAM, and track progress, add alt tags
• Make routine text edits in CMS (bios, practice descriptions)
• Must know html
• Assist with downloading Word versions of bios, practice descriptions and more from CMS to save on share drive archive
• Assist with website cleanup initiative by reviewing html of practice pages & bios. Correct formatting as needed
• Assist with content tagging as needed
• Help write meta descriptions / SEO for new website content
• Ensure consistency of content throughout website
• Assist with Beta review

Qualifications

Knowledge, Skills, and Abilities

• Strong proficiency with HTML, social media platforms, Microsoft Office Suite, required.  Experience with RubyLaw a plus.
• Excellent editing and proofreading skills.
• Ability to organize and prioritize work in a dynamic and complex environment to meet deadlines and daily requirements.
• Demonstrated ability to communicate clearly and effectively, both orally and in writing, with attorneys, staff and vendors.
• Ability to quickly learn and utilize technology tools and resources.

Education

The position requires a Bachelor’s degree.

Experience

The position requires a minimum of two (2) years of directly related experience during which knowledge, skills and abilities relevant to the position were acquired.

Prior law firm experience desirable.

Additional Information

Crowell & Moring LLP and Crowell & Moring International LLC take great pride in our positive, friendly culture that rewards hard work and success, at the same time recognizing the importance of family and community service.

Our Firm is committed to fair and equitable compensation practice in accordance with applicable laws. The salary for this position is $52,600 - $76,100. Additional compensation may include a discretionary bonus. Other benefits include healthcare, vision, dental, retirement, and all-purpose leave. The salary for this position may vary based on location, market data, an applicant’s skills and prior experience, certain degrees and certifications, and other factors.

EOE m/f/d/v
Crowell & Moring LLP participates in the E-Verify program.