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Digital Marketing Client Partner (Retail Experience)

Jellyfish
United StatesRemotefull_timeVerifiedPosted 26 Oct 2023

About the role

Company Description

Please note, this role can be based near any of our Jellyfish offices (New York, San Francisco, LA, Chicago, Portland or Baltimore)

Come and join our team at Jellyfish, one of the world’s fastest growing digital marketing agencies. We are hiring a Client Partner for one of our best and most innovative Retail accounts. This requirement will start as a 4 month temp position on the Retail account with the opportunity to become permanent elsewhere within Jellyfish.

We’re passionate about giving talent a platform to perform, where everyone can shape and grow their own career in the way that works for them.

We work with some of the biggest brands on the planet, and as Google’s key global partner, we provide the right technology, strategy and training, while fostering strong relationships.

Job Description

Jellyfish is looking for a candidate to work on an account representing one of the most innovative footwear companies in the industry. We are seeking an experienced Digital Marketing Client Partner with a strong background in retail and paid media to join our dynamic team. The ideal candidate will be a strategic thinker, who is client-centric and proactive, and possesses excellent leadership and communication skills. As a Client Partner, you will be the agency lead, working with the client and agency partners globally across the North America, EMEA, and Japan regions. Global requirements include driving continuity of digital marketing efforts across regions, facilitating large-scale strategic planning deliverables, moving forward innovative data, analytics, and measurement initiatives, and making sure that all efforts align to client ambitions. This role requires the skills of a confident self-starter who can rapidly understand the faceted nature of a global retail organization and work across multi-capability departments.  Strong communication skills, the ability to quickly and proactively support and provide direction to internally agency teams, and the capacity to translate client expectations into actionable outputs are a must.

Client Management:

  • Map to Senior Client Stakeholders, understand their business objectives and deliverables are exceeding the expectations of their business 
  • Build and nurture strong client relationships through regular communication and strategic consultations.
  • Collaborate with client to understand their goals, challenges, and market dynamics, facilitating with internal teams to achieve their growth and planning ambitions.
  • Strong financial acumen and business negotiation skills

Campaign Strategy and Planning:

  • Work directly with Media Strategy and Data Planning teams to develop and implement comprehensive digital marketing strategies aligned with client objectives, emphasizing paid media channels.
  • Work with Data Planning and Market Intelligence teams to conduct market research and analysis to identify industry trends, competitor activities, and opportunities for growth.
  • Work closely with cross-functional teams to develop integrated marketing plans that leverage various digital channels.
  • Ensure that measurement solutions are paired with every deliverable to evaluate success and solve for fragmentation.

Paid Media Management:

  • Oversee the planning, execution, and optimization of paid media campaigns, including but not limited to PPC, Shopping, display & video advertising, paid social, OOH/DOOH, and partnerships.
  • Collaborate with paid media teams to ensure insights and recommendations are meaningful and aspire to continuous improvement.
  • Collaborate with the paid media team to ensure alignment with client goals and industry best practices.
  • Retail Media Experience

Team Leadership and Collaboration:

  • Lead and mentor a team of digital marketing professionals, fostering a collaborative and innovative work environment.
  • Collaborate with internal teams, including paid media, media strategy, data planning, analytics, project management, and creative, to deliver integrated solutions that meet client objectives.

Performance Reporting and Analysis:

  • Develop and deliver regular performance reports to clients, highlighting key metrics, insights, and recommendations.
  • Utilize data analytics and reporting tools to measure the success of campaigns and identify areas for optimization.
  • Identify and propose testing and other methodologies to refine and enhance campaign performance.

Qualifications

  • Paid Media Experience a must: Paid Search, Shopping, Paid Social, Video - OLV and CTV, Display, Partnerships, and OOH/DOOH
  • 10+ years proven experience as a digital marketing leader with a focus on retail and paid media.
  • Prior agency experience preferred, along with the capacity to work c

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Company

Jellyfish

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