Digital Marketing Analyst

Don’t miss the opportunity to join a growing, people-focused company! Established in 1934 and headquartered in Des Moines, IA, EFCO serves a diverse range of customers worldwide. At EFCO, we embrace every challenge, turn vision into reality, and provide cutting-edge Innovative solutions. Our commitment to Super Service allows us to build lasting relationships grounded in Integrity. From engineering and design to manufacturing, supply, and field service, we deliver top-quality concrete forming and shoring products and services that make construction safer and more efficient; helping our customers realize the Lowest in-Place Concrete Cost (LIPCC).

Purpose: Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Utilizes search engine optimization (SEO) analytics and search engine marketing (SEM) techniques to increase traffic to the website and social media. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Prepares and launches social media, email, and other digital marketing campaigns. Collects and analyzes online statistics to identify marketplace trends and best practices to optimize online marketing performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EFCO Culture Statement
Act with INTEGRITY by demonstrating honesty, responsibility, trustworthiness, and respect in all actions. Strive for QUALITY through continuous improvement and data-driven decision-making. Embrace INNOVATION by being self-aware, collaborative, and curious. Deliver SUPER SERVICE by creating value and consistently exceeding customer expectations.

Essential Functions
Digital Marketing Content Creation (45%):
• Create engaging social media posts tailored to platform best practices and brand guidelines.
• Develop and write content for marketing emails, including subject lines, body copy, and calls-to-action.
• Write and edit LinkedIn articles and website content optimized for SEO and audience engagement.
• Design or coordinate the creation of assets for digital content, such as graphics, images, and videos.
• Collaborate with the marketing team to ensure content aligns with strategic goals and brand voice.
• Maintain a consistent publishing schedule across digital channels, including social media and email.
• Ensure all content is reviewed, proofed, and approved prior to distribution.
Digital Marketing Analysis (25%):
• Monitor and interpret campaign performance across digital channels (social, email, paid media, etc.).
• Identify trends, opportunities, and gaps by tracking key KPIs like conversions, engagement, and ROI.
• Develop and maintain marketing dashboards and regular performance reports.
• Conduct analysis to determine the effectiveness of different channels and content types.
• Collaborate with cross-functional teams to align content and campaign performance with business strategies and objectives.
Website Management & Analytics (20%):
• Analyze user behavior on the website using tools like Google Analytics/GA4
• Track site performance and provide recommendations to improve user experience and conversion rates.
• Monitor SEO performance and suggest on-page optimizations based on keyword data and search trends.
• Conduct A/B tests on web elements (headlines, CTAs, page layout) and report on outcomes.
• Support content updates by providing performance feedback and content structure recommendations.
Competitive Research (10%):
• Monitor competitor digital activity across websites, social media, email, and paid campaigns.
• Identify content strategies and formats used successfully by competitors.
• Benchmark performance metrics against industry standards to identify areas for improvement.
• Provide insights on emerging trends, new tools, and innovative tactics used by competitors.
• Summarize competitive findings to inform digital marketing strategies and campaign development.

Additional duties may be assigned to meet organizational goals and priorities. Duties and responsibilities, as required by business necessity, may be added, deleted, or changed at any time at the discretion of management, formally or informally, either verbally or in writing, to meet organizational goals and priorities.

Core Competencies
Service Orientation: Anticipating and fulfilling customer needs
Collaboration: Works effectively with others to achieve shared goals
Direction/Planning/Organization: Establishes clear objectives and organizes resources efficiently to meet them
Organizational Awareness: Understands EFCO’s structu