Digital Experience Specialist

POSITION:  Digital Experience Specialist

LOCATION: Mahwah, NJ

 

 

Live the Exceptional With Soul.  This is the singular purpose of JLR. 

 

At the core of these experiences are the products themselves.  The JLR brands have undergone a dramatic transformation over the past years. 

 

JLR is reimagining the future of modern luxury by design through our distinct British brands. Our purpose is to ‘Live the Exceptional with Soul’ by being the proud creators of modern luxury and being guided by a set of behaviors we call our Creators’ Code: Customer Love; Unity; Integrity; Growth; Impact.

 

At JLR, we are passionate about our people. They are at the heart of our business. We are committed to fostering a diverse, inclusive culture that is representative of our global customers and the society in which we live; a culture in which every one of our employees can bring their authentic self to work and reach their full potential.

 

We are seeking a talented and dynamic individual to join our team as a Digital Experience Specialist. As a Digital Experience Specialist, you will be responsible for creating exceptional customer experiences across the Jaguar and Land Rover US websites and various supporting digital touchpoints. You will play a critical role in shaping and optimizing our digital channels to support our brand and sales goals, enhance customer engagement, drive conversions, and maximize business outcomes. This role requires expertise in Adobe Experience Manager, AB testing, and Conversion Rate Optimization (CRO). The ideal candidate will be passionate about bringing the brands to life online and improving customer journeys with a strong drive for continuous improvement.

 

What you will be doing:

• Supporting the strategy and daily operations of JaguarUSA.com and LandRoverUSA.com for the four brands: Jaguar, Range Rover, Defender, Discovery. 
• Partnering with Brand and Media teams to ensure the best possible integrated messaging and customer journey experience for driving web traffic with maximum engagement and efficiency. 
• Collaborating with cross-functional teams, including marketing, product and brands, sales, IT and analytics, to define and prioritize optimization opportunities based on business goals and customer insights.
• Utilizing Adobe Experience Manager, Decibel, Tableau and Google Analytics to enhance digital experiences across various platforms, ensuring consistency, usability, and brand integrity.
• Analyzing user behavior, customer journey data, and website performance metrics to identify areas of improvement and implement data-driven solutions.
• Creating and conducting regular A/B tests, multivariate tests, and user research to gather insights and drive evidence-based decision-making.
• Presenting results and analyses of website optimizations and A/B tests to senior leadership on a regular basis.
• Monitoring and report on key performance indicators (KPIs) related to user experience, conversion rates, and engagement metrics, providing actionable recommendations to optimize performance.
• In partnership with Digital Experience and Performance Marketing Managers, developing and executing a comprehensive roadmap for AB testing and Conversion Rate Optimization (CRO) initiatives, ensuring that all digital experiences are optimized for maximum customer engagement, conversion, and satisfaction.
• In partnership with Transformation & Digital Demand team, supporting evolving eCommerce solutions.
• In partnership with media and communications teams, supporting social media strategy and managing the US social channels from an “owned” perspective.
• Collaborating with content creators and designers to ensure the delivery of compelling and relevant content that aligns with customer needs and preferences.
• Overseeing digital budget and process vendor invoices in a timely matter.
• Maintaining websites for product and content accuracy, facilitating reviews with internal stakeholders in product and legal. 
• Staying updated with industry trends, emerging technologies, and best practices in digital experiences, AB testing, and CRO, and share knowledge within the team.
• Working closely with stakeholders to understand business requirements, translate them into technical specifications, and ensure the successful implementation of digital experience initiatives.
• Perform other duties as required

 

What you will need:

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• 3-5 years of experience in digital marketing.
• Proven experience with a track record of successfully optimizing digital experiences to drive business results.
• Working knowledge of Adobe Experience Manager, including profic