Digital Content Production Manager

Job Description

WHAT YOU'LL DO

As a Digital Content Production Manager in the Customer Activation and Marketing function, you contribute to added customer value, a strong brand, and increased sales by securing creation and distribution of customer-facing content on hm.com and owned channels. You secure that all communication is developed according to brand guidelines and that intent and creative direction are fully captured in the implementation. You manage a team of Digital Content Production Leads and are responsible for overseeing all operations, guaranteeing efficiency and timely execution for seamless end-to-end project fulfillment in alignment with the broader customer and commercial strategy.

This hybrid role reports into our Content Operations Manager and is based out of New York, NY with the following direct reports: Digital Content Production Lead.

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

• Secure timely, accurate, and customer-centric content to support our daily digital communications plan. Determine how communication should be crafted in the most relevant way to drive traffic and conversion, and partner with various functions within the Omni Sales Team to ensure that content supports commercial agenda
• Secure close partnership, workflows, and seamless handovers across DCPLs and E-Commerce Leads in the creation and production of website content, and ensure that the end result aligns with owned channel communication and priorities
• Serve as a local ambassador for global channel strategy, brand identity, tone of voice, playbooks, formats, and templates, rolling out updates and securing that guidelines meet market needs. Strengthen and protect H&M as a brand by ensuring that brand guidelines and policies are met in all content implemented in the daily customer communications plan
• Closely collaborate with global and local Media, Digital, and agency teams to secure full understanding and implementation of campaign strategy and oversee coordinated fulfillment of asset requirements for site and owned channels
• Share content insights and learnings with regional and global teams in quarterly creative review. Leverage customer insights to secure that content creation aligns to key customer, brand, and sales goals

Qualifications

WHO YOU ARE

We are looking for people with...

• Bachelor’s degree in Marketing, Media, or E-Commerce
• 8+ years of experience in E-Commerce, marketing operations, or content production
• Experience guiding and influencing teams as formal or informal leader 
• Experience in production planning for multiple channels in a fast-paced, flexible environment
• Deep understanding of marketing content and digital channels
• Competence within digital/tech and omni ways of working preferred
• Experience coordinating with many stakeholders and teams
• Deep understanding of brand guidelines and how to turn brand direction and global content into locally relevant messages

And people who have...

• Self-driven with a strong entrepreneurial spirit
• Robust organizational skills, with the ability to problem solve, manage multiple projects simultaneously, and prioritize tasks effectively 
• Insights-driven with a good ability to analyze data and translate into actions
• Deep understanding of formats and assets for owned media (website, email, push, SMS)
• Excellent communication and presentation skills to convey plans and risks to stakeholders across various teams 
• Proficient in Microsoft Office, especially Excel and PowerPoint 
• Inclusive, positive, open to feedback, willing to multitask and learn on the job

Why You’ll Love Working at H&M

• We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
• We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
• You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues

• We are an inclusive company where you’re encouraged to be yourself at work
• You will have access to a large global talent community, where career growth and aspirations have no limits
• We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
• You’ll be able to express your personal style with our employee discount at H&M, & Other Stories