Digital Content Manager

Position Summary

As Team Members of the Creative & Advertising team, Digital Content Managers are CRCR Ambassadors and take personal ownership to ensure their actions are in the best interest of the business. Digital Content Managers are responsible for creating and managing compelling digital content across various platforms. This is a strategic role responsible for overseeing the entire marketing spectrum to elevate the brand, drive Guest engagement, and increase market share. 

Position Functions

Essential Functions:

• Provide exceptional Guest service while maintaining a positive attitude.
• Demonstrate expertise in setting up and optimizing Google Search campaigns.
• Support and motivate Team Members while ensuring team responsibilities are performed according to established departmental standards while safeguarding confidential information.
• Lead the development and execution of comprehensive digital content strategies to enhance awareness of CRCR offerings and engage key audiences effectively.
• Manage and execute various digital marketing campaigns across multiple mediums (social, display, web, search, etc.), ensuring they align with the company’s brand and objectives.
• Possess design skills to assist in creating visual elements for campaigns. Work with existing design templates and tools to produce visually appealing content.
• Oversee the planning, creation, and scheduling of social media content calendar that aligns with the overall marketing strategy including but not limited to casino events, promotions, and other special highlights.
• Utilize data analytics to inform content strategies and campaign adjustments. Monitor key performance indicators and generate reports to track success.
• Demonstrate proficiency with digital marketing tools and platforms, including SEO/SEM and email, marketing databases, social media, and display advertising campaigns.
• Deliver impactful marketing messages and promotions that stem from a deep understanding of the Guests’ preferences and behaviors, leveraging this insight.
• Collaborate with cross-functional teams to ensure marketing strategies fully integrate with business objectives, delivering a consistent and cohesive brand message across all channels.
• Report regularly on digital marketing activities and campaign outcomes, providing actionable insights and recommendations to Leadership.
• Stay informed about emerging digital marketing technologies and industry best practices and assess the potential integration of innovative solutions to enhance marketing initiatives and Guest experience.
• Other duties as assigned. 

Core Management Competencies

• Lead and manage Team Members and processes while overseeing and directing daily department operations.
• Serve as the subject matter expert on departmental processes and procedures while responsible for all department compliance. 
• Lead coaching, corrective counseling, and performance evaluations for Shift Supervisors, Leads, and Team Members. 
• Lead, maintain, and foster timely communication, teamwork, and collaboration within their scope of responsibility.
• Recruit, train, and motivate Shift Supervisors, Leads, and Team Members effectively regulating department headcounts and turnover rates.
• <