Digital Content Manager, Critical Care

For over 50 years, the Critical Care business within Edwards Lifesciences (NYSE: EW) has operated at the intersection of groundbreaking medical innovation and improved patient care. Put simply, we exist because we’re committed to creating a world where every patient who should be monitored will be monitored with smart technology.  

With this impactful vision in mind, we are now embarking on becoming an independent business from Edwards, a process that we currently expect to be completed by January 2025.  

As Critical Care transitions to an independent company, we will continue to benefit from the expertise and experience of 4,000+ dedicated global employees, a vibrant innovation engine with strong investment in our future pipeline, and strong sales growth and profitability. We are well-positioned to build upon our category leadership as we continue to launch new solutions powered by A.I. to clinicians, and expand into new care settings.     

So, if you're a dynamic and passionate person who is eager to contribute to an innovative, industry-leading advanced monitoring company we invite you to explore our career opportunities. Those who choose to join us will be part of a ‘once-in-a-lifetime’ journey to improve the quality of care and outcomes for millions of patients around the world.  For further detail on the spin-off from Edwards Lifesciences, please consult this 2023 Investor Conference Presentation, pages 89-99: 

Join our dynamic digital marketing team as a Digital Content Manager to develop and deploy content across channels to support our digital campaigns and strategies that drive brand value, engage existing customers, expand user base, and contribute to achieving our business goals. By partnering with marketing partners from around the globe, you’ll play a pivotal role in achieving our business objectives by supporting key initiatives, product launches, and market development efforts. Be part of our exciting journey to revolutionize the practice of medicine and improve patient lives through innovation!

How you'll make an impact:

Digital Content:

· Identify, develop and lead the execution of digital touch points across the customer journey, including creating rich content for websites, display ads, and social media.

· Work with agency partners to develop unique content for digital channels to engage visitors or move buyers further down the customer journey.

· Partner with clinical education and PR teams to highlight thought leadership across digital channels in new and engaging ways.

Website Management:

· Collaborate with local and regional teams to manage website content for the Critical Care business unit globally, ensuring proper localization and timely publishing.

· Recommend changes to website and landing pages to improve user experience and engagement

SEO and Keyword Research:

· Conduct keyword research to enhance organic search visibility and optimize SEM campaigns.

· Implement SEO best practices to improve search rankings and reduce low quality traffic.

Search Ads:

· Develop and execute search ads based on keyword research and approved claims to drive high quality, targeted traffic.

· Measure and report out on effectiveness of campaigns.

· Optimize ad performance based on analytics and insights.

Social Media:

· Create and manage a social media content calendar, aligning with Brand team to ensure key initiatives are included.

· Craft engaging social media posts that resonate with our B2B audience.

· Coordinate and share with regional marketers to ensure global social content is accessible for use by other locales.

· Monitor social channels, measure engagement, and provide recommendations for increasing social engagement in a compliant manner.

Project Management:

· Self-manage your marketing projects, ensuring timely execution and alignment with business goals.

· Collaborate with cross-functional teams to deliver successful campaigns.

Website and Social Metrics:

· Leverage analytics platforms for in-depth understanding of traffic sources, traffic trends, search queries and engagement for our web pages

· Review social media engagement metrics for each channel

· Track effectiveness and ROI, and consequently implement future optimization recommendations to increase effectiveness and maximize ROI

Global Collaboration:

· Work closely with regional teams to adapt marketing stra