Digital Communications Manager

BEST CONSIDERATION DATE FOR APPLICATIONS: Friday, September 5, 2025

PURPOSE OF POSITION:

The University System of Maryland’s Office of Communications and Marketing seeks a Digital Communications Manager. We are looking for a strategic communicator to join a nimble team that manages the System’s brand and proactively tells the story of our impact in Maryland and beyond.

The Digital Communications Manager would join the USM at a pivotal moment. We recently launched the System’s new brand and “For the Good of Maryland” campaign, and we are getting ready to embark on a significant redesign of the system website. This position will play an important role in both efforts.  

This position reports to the Vice Chancellor for Communications and Marketing and will work closely with the Senior Marketing/Brand Manager on campaigns and strategies that position the system as the leading voice for higher education, both in Maryland and nationally. We are seeking a creative and innovative communicator who understands how to reach and grow audiences across multiple platforms. The best applicants will understand that great stories can be told in multiple ways. This role requires the ability to think quickly and strategically.

RESPONSIBILITIES:

Social Media Management:

• Creates and curates content for USM social media channels.
• Monitors posts, comments, and mentions that may require a response. Identifies negative and sensitive issues and coordinates with Vice Chancellor and Senior Marketing/Brand Manager on response as needed.
• Creates and monitors metrics and key performance indicators (KPIs). Recommends tools for monitoring and measuring KPIs.
• Proactively recommends content needs and opportunities for mini campaigns.

Content Creation:

• Proactively produces engaging fun and/or informative content that can be used across multiple channels, delivering on the USM’s brand and its promise of providing value, access and impact across the state.
• Coordinates with the Senior Marketing/Brand Manager on video, graphics and photos that enhance USM storytelling.

Website Management:

• Oversees and updates key webpages, including homepage, news page, and main sections.
• Proactively recommends content needs and opportunities for improvement.
• Monitors website analytics.
• Working with the Senior Marketing Manager, ensures web content and pages reflect the system’s brand.

Content Strategy:

• Working with Senior Marketing/Brand Manager, develops and maintains a content strategy and editorial calendar that integrates content across social media channels, websites, and newsletters. 
• Works with social media and digital strategists across the system on campaigns and content strategy.
• Develops digital strategies that can enhance the USM’s marketing campaigns and help tell its story.

ANNUAL SALARY:

$80,000-$110,000

Requirements

MINIMUM QUALIFICATIONS:

Required Education Level/Certifications:

Bachelor’s degree from an accredited institution. Related experience may be substituted for the education requirement on a year-for-year basis, with one year of experience equivalent to 30 college credits (i.e., one year of full-time study). Candidates without a bachelor’s degree must have at least 4 years of directly related experience to substitute for the degree requirement.

Required Experience:

Three (3) or more years of demonstrated experience managing and creating high-quality digital content for social media channels, websites and other digital platforms, and managing social media channels for an organization. This should include experience developing proactive campaigns as well as strategies to deal with issues and negative comments.

Candidates without a qualifying degree must demonstrate a total of 7 years of relevant experience (4 years to substitute for the degree + 3 years of required experience).

Required Knowledge/Skills/Abilities:

• Strong understanding of digital communications and marketing, including content strategy, audience engagement, and both traditional and emerging media platforms.
• Familiarity with content management systems (e.g., WordPress, Drupal) and basic web technologies (e.g., HTML/CSS).
• Working knowledge of digital tools such as Google Analytics, Hootsuite, Adobe Creative Suite, and Canva for content creation and performance tracking.
• In-depth knowledge of social media platforms (e.g., X/Twitter, Facebook, Instagram, LinkedIn, YouTube) and their best practices.
• Excellent writing a