Digital Analytics Specialist

Expected Travel: Up to 10%

Requisition ID: 11166 

 

About Teleflex Incorporated

As a global provider of medical technologies, Teleflex is driven by our purpose to improve the health and quality of people’s lives. Through our vision to become the most trusted partner in healthcare, we offer a diverse portfolio with solutions in the therapy areas of anesthesia, emergency medicine, interventional cardiology and radiology, surgical, vascular access, and urology. We believe that the potential of great people, purpose-driven innovation, and world-class products can shape the future direction of healthcare. 
 
Teleflex is the home of Arrow™, Barrigel™, Deknatel™, QuikClot™, LMA™, Pilling™, Rüsch™, UroLift™ and Weck™ – trusted brands united by a common sense of purpose.
 
At Teleflex, we are empowering the future of healthcare.  For more information, please visit teleflex.com.

 

Global Functions – The Corporate division is the central operating unit of the company; setting strategy and policy and providing business development, finance, human resources, information technology, investor relations and legal support to the businesses. The global Company headquarters is located just outside of Philadelphia in Wayne, PA. Join a dynamic, growing team that offers healthcare providers an array of medical technology solutions that make a difference in patients’ lives.

Position Summary

The Digital Marketing Analytics Manager is an individual contributor who will play a critical role in shaping and optimizing Teleflex’s digital marketing efforts across multiple business units and commercial functions. By leveraging advanced analytics tools and methodologies, the Digital Marketing Analytics Manager will provide insightful analysis and actionable recommendations that drive data-driven decision-making and enhance the performance of Teleflex’s digital marketing strategies.

This role requires a strategic thinker with a strong analytical background, capable of interpreting complex data sets and translating them into clear, impactful insights. The ideal candidate will work closely with cross-functional teams within the business units to identify key performance indicators, develop dashboards and reporting tools, and conduct in-depth analysis to uncover trends and opportunities for optimization. They will serve as a trusted advisor, guiding our business unit marketing teams with strategic suggestions and best practices to maximize the effectiveness of digital marketing efforts, ultimately contributing to the growth and success of Teleflex.
 

Principal Responsibilities

• Develop, launch, and maintain a comprehensive enterprise-wide digital analytics strategy to measure the effectiveness of marketing activities across various Business Units and channels, including (but not limited to) social media, web, video, SEO/SEM, email, and paid search.
• Develop an enterprise-wide platform for collecting and visualizing digital marketing performance data.
• Create, manage, and optimize dashboards, reports, and analytics tools that provide actionable insights and data-driven recommendations to business unit marketing teams.
• Collaborate with cross-functional business unit teams to define key performance indicators (KPIs) and success metrics for digital marketing campaigns & projects.
• Analyze and interpret complex data sets to uncover trends, insights, and areas for improvement, and communicate findings in a clear and actionable manner.
• Provide strategic recommendations and best practices to optimize enterprise and Business Unit digital marketing initiatives, improve campaign performance, and enhance customer engagement.
• Partner with DX Design and relevant Teleflex Stakeholders to design and deploy customer feedback tools for market research, customer sentiment
• Partner with DX Design, Platforms, and CRM teams to manage data modeling strategies, providing recommendations on data capture strategies to help augment advanced targeting and segmentation and analysis.
• Partner with the DX design team during strategic planning to augment customer digital journey plans with an effective measurement and improvement strategy
• Recommend strategies for conducting A/B testing and other experimental methodologies to measure the impact of changes and new strategies.
• Ensure data accuracy and consistency across all reporting tools, implementing data validation and quality control processes.
• Stay up-to-date with medical device and digital marketing industry trends, emerging technologies, and best practices in digital marketing analytics to continuously improve analytical capabilities.
• Train and mentor team members and stakeholders on the use of analytics tools and the interpretation of data insigh