Digital Account Manager - PPC & SEO

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Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com


The Optimization Strategist will work in a pod structure with Account Managers to support our largest clients, providing strategic insights and recommendations for PPC and SEO campaigns. While Account Managers are responsible for client facing communication, the Optimization Strategists the principle responsible for day-to-day campaign management, optimization, and reporting. The Opti will review campaigns regularly, make changes, assess digital campaign trends, and partner with sales and client success to provide performance metrics that support client retention.

About your Responsibilities:

Our ideal candidate must have a background in digital marketing with applied experience in PPC and ideally SEO. Candidates must have a minimum of three years working knowledge and understanding of the digital marketing landscape. The Optimization Strategist candidate must be a self-starter, be proactive, can work independently on tasks, work well with a team, follow through on projects. Candidates must have advanced knowledge of Microsoft suite products including Excel, Word, and PowerPoint, and excellent written and verbal communication skills.

• An Executive Accounts Optimization Strategist will need to be able to prioritize and load balance across several platforms and clients within specific service level agreements (SLAs) and expectations. Job duties may include:

• Serving as a clients’ Optimization Strategist

• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)

• Optimizing PPC campaigns in order to increase campaign success

• Updating and/or creating pacing reports for campaigns

• Creating campaigns within our platform

• Providing weekly/monthly/ad hoc reporting

• Providing miscellaneous research as needed

• Creating ads and A/B tests for PPC

• Reviewing keywords and providing feedback on potential keyword strategies

• Providing reviews of SEO tasks

• Completing SEO reporting

• Join client meetings as needed and be comfortable presenting findings and analysis as needed

• Build rapport with internal team members through routine and scheduled meetings

• Develop & advise on marketing strategies as well as assessing feasibility based on the client expectations, and identifyingmarketing and advertising opportunities for our clients

• Execute budgets and strategies to meet specific client goals/needs

• Monitor, evaluate, and leverage standard processes to manage and improve SEM/SEO campaign performance across LOCALiQ’s publisher networks to determine improvement opportunities

• Troubleshoot performance issues using digital advertising best practices while creating new, innovative solutions to meet the changing needs of our clients


• Drive campaign ROI and leverageclient relationships to assistthe sales team in growing accounts

• Incorporate constantly evolving technologies and processes into the client solution delivery process

  Key Qualifications:

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent

• 2+ years of campaign management experience

• Exceptional wri