Head of Marketing and SDR - North America

Company Description

Visa is a world leader in digital payments, facilitating more than 215 billion payments transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive.

When you join Visa, you join a culture of purpose and belonging – where your growth is priority, your identity is embraced, and the work you do matters. We believe that economies that include everyone everywhere, uplift everyone everywhere. Your work will have a direct impact on billions of people around the world – helping unlock financial access to enable the future of money movement.

Join Visa: A Network Working for Everyone.

Job Description

Visa Cross-Border Solutions offers deep money movement capabilities to organisations across the globe. Powered by Currencycloud technology, Visa Cross-Border Solutions enhances, streamlines and simplifies integrating the cross-border financial tools of tomorrow. Clients can embed cross-border finance into the heart of their business and create sophisticated and user-friendly app-based experiences, connecting consumers and businesses around the world. Since 2012, the technology behind Visa Cross-Border Solutions has been used to process more than $250bn to over 180 countries, partnering with banks, businesses and fintechs all over the world.

This role is critical to driving revenue, enabling strong and collaborative relationships across the company, and enabling team ways of working. You will lead the North America marketing and sales development team, comprised of 4 to 6 talents who are dedicated to generating demand by delivering an inspiring story to the money movement community for Visa Cross-Border Solutions, which includes Currencycloud.

You will own the marketing and sales development strategy, its delivery and KPIs, as well as represent marketing, comms and sales development at the regional leadership level. Your leadership will inspire these teams to work collaboratively and deliver consistently excellent results across all our segments. You will also work closely with other regional teams, such as EMEA and APAC, to ensure consistency where appropriate across geographies and be responsible for the leadership of teams who must set ambitious KPIs. It is imperative that management and oversight is provided to ensure KPIs are tracked, delivered against, and stakeholders are kept updated. Ultimately your relationship-building will position Marketing as a trusted advisor across the business, influencing peers and contributing to the wider company strategy.

The ideal candidate will have several years experience in a similar role leading a team of similar size.  They will also have desired experience in using CRM tools (salesforce), marketing automation, and building Account Based Marketing strategies.  Preference is for a candidate with Fintech/Financial Services industry knowledge and experience in marketing in a SaaS business.

This role reports into the VP of Marketing, Comms and Sales Development in the U.K. and will be part of the NA Leadership team.

Essential Functions:

Leadership and people management

• As an experienced leader, you will coach and lead your team to execute against your strategy.
• You’ll also help and mentor career growth across the team.
• Be responsible for recruitment, training and induction of new team members.
• Manage performance of the marketing managers and sales development representative, ensuring they are hitting the targets you have set.

Lead courageously - Strategy

• You will be responsible for working closely with the global head of Marketing, your direct reports, and the sales team to build an NA-wide strategy using best practice and cutting-edge marketing tactics.
• Working with the sales development rep and the Sales team you will build targets, KPIs, and a reporting cadence for your team.
• You will bring new ideas and suggestions to the team, fostering an ‘always improving’ environment to push the team towards being best in class.
• Working with your peers and the global head of Marketing you will report on your team’s progress and plans to a senior audience, gaining buy-in on strategy and challenging when needed.

Execute with Excellence

• Although we’re part of Visa, we still have a start-up culture and expect any leader to roll up their sleeves and contribute to the work being done. You will pitch in on ad-hoc campaigns and marketing execution that falls outside of the day-to-day team plans.

This is a remote position. A remote position does no