Social Media Content and Community Manager

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. At the front lines of that effort is our Social Media team, whose role is to find new audiences wherever they are and engage them authentically to build the brand and drive business growth. Our Social Media team makes emotional connections with current and future business owners, creating content that preserves Square's voice and builds awareness and brand affinity through storytelling and information sharing on various channels, including Instagram, Twitter, Facebook, TikTok, YouTube, and more. 

Social media is where people today consume their news, get their stories, and have experiences — and Square is providing those moments for our sellers and community. Square is looking for a social media and community manager to join our team and be part of that ongoing effort. You will become part of Square's voice on social media, elevating the brand and telling our story meaningfully and consistently. 

You will report to the Global Social Media Lead (based in New York, NY). 

This role partners with the rest of the Social Media team globally and our Content Strategy, Content, Organic Discovery, Creative, Integrated Marketing, and Product Marketing teams, among others.

 

Qualifications

You will:

• Build social media content and creative as @Square on Instagram, Twitter, Facebook, TikTok, YouTube, and other emerging channels.
• Provide day-to-day community management of the ongoing conversations on our social channels, either with or about the @Square brand.
• Source and engage with our sellers to tell powerful stories across all priority channels.
• Develop a flexible content calendar and publishing cadence that meets our priority channels' and audiences’ needs, working with cross-functional partners to identify relevant opportunities.
• Work with various teams across Square to develop creative assets to support campaigns and initiatives with social posts.
• Work with the Customer Support team to monitor issues and customer communication during outages, needed escalations, and more, sharing best practices with teammates to handle these situations with empathy and impact.
• Monitor creative trends and culturally relevant moments to stay reactive and agile as our brand on social media. You will create on-the-fly, making reactive, of-the-moment content where it makes sense for our brand and the platforms’ audiences.
• Think outside the box and contribute ideas — what are we not doing that we should be?

You have:

• 4+ years of relevant experience
• Experience managing social channels and creating and developing digital content for a brand.
• Advanced knowledge of Google Suite, Asana, Adobe Premiere, and Figma (not just cropping or editing images).
• A proven track record of building communities online.
• A proven track record of copywriting and creative development.
• Exceptional knowledge of how social media content and campaigns differ across markets to meet the needs of local audiences and cultures.
• Experience managing channels like Instagram, YouTube, and TikTok for B2B, tech, or SaaS brands.
• Openness to travel and meet our sellers to learn more about them and create content telling their stories.
• Operational excellence: an advanced ability to manage multiple projects, deliverables, and stakeholders across markets.
• Familiarity with social