Senior Brand Manager, Foodservice

 

 

 

Position Title: Senior Brand Manager, Foodservice

Position Type: Regular - Full-Time ​

Position Location: Oakbrook Terrace 

Grade: Grade 06 

Requisition ID: 27446 

 

 

Company Overview

Potatoes. French Fries. Taters. You love them, we make them. In fact, we make 1 in 4 of the world’s frozen potato products and if you have eaten fries this week, chances are, they were ours.

 

At McCain Foods, we know the importance that food plays in people's lives - the power it has to uplift and bring people, families, businesses and communities together. Guided by our purpose to bring enjoyment to people's lives through great tasting food, we believe that working together with our teams, business and community partners will bring sustainable growth and positive change - today, tomorrow and for generations to come.

 

As a privately owned family company with over 60 years of experience, a presence in over 160 countries and a global team of 22,000 people, our values and culture are at the heart of everything we do.  Our core values – Family, Authentic, Trusted, and Quality – shine through every day, in everything we do.

 

Summary     

Reporting to the Senior Director, Marketing Foodservice, the position of Senior Brand Manager, SureCrisp, will be responsible for the North American SureCrisp portfolio – a top global priority initiative for the enterprise with the goal of ensuring a superior fry experience both in restaurant and at home after delivery. The scope of the role covers developing long term growth strategies and driving key initiatives by leading cross functional teams that include Sales, Customer Marketing, R&D, Finance, Innovation and external partner agencies. The ideal candidate must be results oriented, passionate about uncover insights, analytical and have strong communication skills.

 

Responsibilities include: 

• Accountable for SureCrisp AOC KPIs; volume, net sales, profit, share & brand equity measures
• Lead and manage the day to day NA SureCrisp business; business reporting, P&L management, S&OP and forecasting, budget management, creative development, commercialize projects and sales execution
• Core team member of Global SureCrisp Platform; partner with global leads and counterparts to develop a holistic strategy & 3 year roadmap across key pillars; proposition, distribution, supply & quality
• Contribute to strategies and tactical plans that support the total NA Potato objectives, goals, and vision -- keeping the operator and consumer in mind -- as part of the long-range planning process.
• Act as a key leader on the category marketing team, partnering with the Core brand team, Integrated Marketing, Customer Marketing, and external agencies to align marketing communications within the full brand strategy, ensuring a holistic and impactful communication plan

• Forge relationships with the core brand team and cross-functional partners to ensure executional excellence across the SureCrisp portfolio in concert with core brand plans and tactics.

What will make you successful in this role:

• Bachelor’s or advanced degree in Marketing, Business Administration, or related field (MBA strongly preferred)
• Minimum 7 years of brand management
• Previous experience working in the CPG space and within Foodservice strongly preferred
• Ownership of brand or pipeline strategy for a distinct business segment
• Self-starter that can find a business opportunity, create compelling business strategies, and explore it entrepreneurially
• Strong financial acumen, analytical abilities, communication skills and decisiveness
• Ability to influence the organization and key stakeholders with fact-based evidence
• Adept with Stage-Gate process to drive decision-making with gatekeepers
• Excellent written and oral communication skills (including strong presentation skills)
• Strong knowledge of Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
• Passion for, and understanding of, food industry preferred

 

McCain Foods is an equal opportunity employer. We see value in ensuring we have a diverse, antiracist, inclusive, merit-based, and equitable workplace.  As a global family-owned company we are proud to reflect the diverse communities around the world in which we live and work. We recognize that diversity drives our creativity, resilience, and success and makes our business stronger. 
 
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us