Graduate Program, Brand Marketing

Company Description

As the Brand Marketing Graduate, you will support Consumer Collecting and Collegiate Marketing focusing on how Red Bull comes to life in front of the consumer. Reporting to the Director of Consumer Collecting, you will focus on the development of our collegiate marketing program and student marketing initiatives to help us win the entry point collegiate consumer (ages 18-24). You will support global student marketing projects and help bring our trial driving and collegiate marketing strategy to life while getting to know the entry-point consumer and providing research to advise business planning.

Job Description

NATIONAL COLLEGIATE MARKETING

Support national activations and events (e.g. Collegiate Campaigns, Red Bull Basement), sharing best practices on how to bring the brand to life in the field

Work with regional teams, strengthening execution standards and driving excitement around activations

Help create execution guides for activations and events

Help with national student projects like the Red Bull Gaming Hub tour and "Red Bull Basement," coordinating with external production partners and event teams

Establish and measure success of student projects, providing recaps to leaders and regional teams

NATIONAL CONSUMER COLLECTING & TRIAL DRIVING PROGRAM

Help create resources for regional teams to use to grow excitement around our activations

Collaborate with agency partners to generate new ideas, research, and assets

Shadow Student Marketeers and other groups of entry-point consumers to better understand their sentiment around the product and brand

Participate in business planning process, with a dedicated focus on building plans centered around the entry-point consumer

Source key partners (i.e. GoPuff, Chegg, DashMart) to help bring the brand to life and on campus

NATIONAL STUDENT MARKETEER PROGRAM

Help design Student Marketeer trainings to ensure successful marketing execution

Work with Sales and Marketing teams to create professional development opportunities for Student Marketeers

Help grow the Student Marketeer social media strategy

Identify main motivators for candidates to apply to the Student Marketeer Program and explore areas of opportunity to enhance recruitment processes

Qualifications

Bachelor's degree (completed by June 24, 2024)

Excellence in academic pursuits

A history of pursuing personal passions, extra-curricular achievements

Relevant work or internship experience is a plus

Experience with Microsoft Office (Outlook, PowerPoint, Word, Excel)

Fluent in English (written, spoken); additional languages considered a plus

Additional Information

The salary for this position is $67,000

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.