Sr. Manager of Marketing - Carrier Sales (T-Mobile)

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity


As a Samsung Sr. Marketing Manager you will play a vital part in driving business results for our product portfolio sold at T-Mobile. This role will contribute by driving Samsung product launches with our partner and creating demand generation programs in T-Mobile marketing channels. To be successful, the candidate will have to be customer-focused, understanding T-Mobile’s business in order to make wise decisions to drive Samsung initiatives. This candidate will have impeccable verbal and written communication skills, capable of writing precise emails and facilitating productive customer meetings. The candidate must possess savvy brand management skills, and analytical prowess to create the most efficient marketing plans to reach target consumers.

The Samsung Sr. Marketing Manager will be expected to strategically and proactively solve complex business problems, own their business responsibilities and deliver innovative results-driven programs that advance our Samsung business objectives at T-Mobile. Business acumen is a must for this role; the candidate will need to demonstrate an understanding of all facets of our Samsung business to be a successful influencer: Finance, Business Planning, Sales, Merchandising, Product, Supply Chain as well as Marketing.

The ideal candidate will be a team player, positive and passionate always looking to help support their work colleagues when demands arise. The candidate will have a background in a consumer-focused industry, preferably product marketing and working experience with an online, retail and/or account marketing organization. Agency or vendor management experience is a must.

Role and Responsibilities

Essential Duties and Responsibilities:

• Be a positive high performance team member of the Samsung T-Mobile account team.
• Champion and drive forward Samsung management business objectives and strategies for the TMUS business.
• Strategically own your business and proactively solve problems with innovative solutions.
• Develop marketing strategies and tactics to achieve business objectives for product launches and local marketing programs at T-Mobile.
• Create and propose marketing offers and programs that will contribute to portfolio sell out across T-Mobile business channels.
• Partner with T-Mobile customers to develop and create joint success programs that drive Samsung sales and T-Mobile net adds (upgrading base customers and acquiring new).
• Maintain impeccable customer service and communication with T-Mobile customer contacts.
• Manage local marketing programs in concert with account sales team and T-Mobile area marketing managers insuring program supports drives increased traffic, incremental sales lift.
• Ensure program recommendations have been fully vetted with business partners and that Samsung business planning supports program investment and ROI target.
• Understand the key data elements and analysis required to design, recommend and evaluate marketing programs - such as forecasting, budgeting and calculating ROI sales lift, etc.
• Have a keen sense for pricing and promotion and how you use it to drive a competitive advantage for your programs and recommendations.
• Lead and support Samsung Go-to-Market product launches with account team and customer teams insuring marketing’s contribution to success.
• Maintain healthy communication with Samsung brand team in order to receive necessary launch and program enablement support.
• Know how to positively influence business relationships to advance key objectives while creating joint success through skillful negotiations.

Minimum Qualifications