Director, Global SME Partner Management & Go-to-Market

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Director, Global SME Partner Management & Go-to-Market

Role Overview

The Director, Global SME Partner Management & Go-to-Market supports the Vice President in driving adoption, utilisation and commercial impact across Mastercard's SME partnership ecosystem.
The role translates global partner management and go-to-market strategy into practical operating models, issuer activation frameworks, enablement materials and performance routines that regional teams can deploy consistently.

Working with regional Product, SME Business Development, Account Management, Services and partner teams, the Director helps scale strategic partner solutions across issuer portfolios and supports measurable growth in SME customer activation, engagement and solution utilisation.
The role does not own regional execution directly. It acts as a global execution partner and centre-of-excellence contributor, ensuring regional teams have the tools, governance, data and best-practice support needed to launch, promote and grow partner solutions effectively.

Scope & Operating Model

• Operationalise the global GTM strategy and partner growth priorities set by the VP.
• Build issuer activation playbooks, launch models and enablement assets that regional teams can adapt and deploy.
• Support joint growth planning, partner performance management and governance routines.
• Develop adoption dashboards, insight packs and best-practice reporting for use across the global SME partnerships organisation.
• Work through regional teams rather than owning local execution directly.
• Escalate strategic issues, material risks and prioritisation choices to the VP with clear options and recommendations.

Role
1. Go-to-Market Planning & Ecosystem Enablement

• Support the VP in translating global go-to-market strategy into practical plans, playbooks and deployment frameworks for strategic SME partner solutions.
• Develop repeatable GTM models that support issuer launch, activation, engagement and scale across priority regions.
• Maintain global GTM assets, sales narratives, launch guidance and implementation toolkits for regional teams.
• Track progress against ecosystem growth priorities and highlight dependencies, risks and areas requiring VP-level intervention.

2. Issuer Adoption & Portfolio Activation

• Partner with regional SME Business Development and Account Management teams to embed partner solutions into issuer growth conversations and portfolio plans.
• Develop issuer activation frameworks, launch checklists and adoption playbooks that can be adapted locally while preserving global consistency.
• Support regional teams in identifying activation barriers and codifying approaches that accelerate issuer adoption.
• Capture and share best practices for scaling ecosystem adoption across issuer portfolios.

3. SME Customer Penetration & Solution Utilisation

• Develop practical frameworks to improve awareness, activation, usage and retention of partner solutions within issuers' SME customer bases.
• Work with Product, Services and regional teams to define engagement journeys, customer propositions and utilisation levers for partner solutions.
• Monitor utilisation patterns, regional feedback and performance insights to identify opportunities to improve SME customer engagement.
• Support measurable increases in activation and usage by turning insights into repeatable improvement actions.

4. Partner Performance Management & Growth

• Support executive partner governance by preparing business review materials, performance packs, growth plans and issue logs.
• Contribute to joint partner growth plans by coordinating inputs from regions, Product, Services and commercial teams.
• Track partner performance against agreed adoption, utilisation and commercial objectives.
• Identify opportunities to deepen partner value, improve deployment effectiveness and scale successful use cases across markets.

5. Regional Enablement & Best-Practice Management

• Act as a hands-on enablement lead for regional Product, SME Business Development and Account Management teams.
• Create and maintain GTM playbooks, pa