Campaign Manager, Influencer Marketing
Publicis GroupeAbout the role
Company Description
Hybrid role- 3 days a week in office
With over 25 years of experience and 700+ associates across 7 different countries, CJ (formerly Commission Junction) is the most trusted and established name in performance marketing.
We are adding staff to our CJ Influence line of business. CJ Influence is a complete, end-to-end solution that covers everything from discovery and management to tracking and analysis, providing a fully integrated approach. As the leader in global performance marketing technology, CJ provides an effective way to manage your campaigns, delivering scale, quality, expertise and transparency for your influencer marketing programs.
So, what is Affiliate Marketing? Think about the last time you bought something online. Maybe your favorite influencer shared a product that caught your eye. Perhaps you already knew what you wanted to buy, but there were so many options that you needed help from a trusted review site. Or maybe you simply love combing coupon sites for hot deals. However you finally made your purchase, chances are you interacted with affiliate publishers along the way—whether they influenced you, provided helpful information, or made sure you got the best price. CJ provides the performance marketing platform that connects brands with these publishers to create valuable resources frequently used by shoppers such as yourself.
Here's why you’ll love working here! In addition to competitive salaries, 401K matching, wellness reimbursement programs, life insurance, comprehensive medical, dental and vision coverage, we also offer:
• Flexible time off, no accrual necessary
• Paid holidays
• Company-sponsored team building events
• Business Resource Groups
• Annual recognition awards
• Flexible work arrangements
• Parental bonding leave
• Back-up child/elder care
• Employee discount program
• International SOS program
• Employee referral program
… just to name a few of our great perks!
Job Description
Campaign Managers play a key role in developing best in industry CJI influencer campaigns and client satisfaction. As a Trusted Business Advisor to both brands and influencers, they are expected to strategically build campaigns that bridge the world of influencer and performance marketing.
Do these things interest you? You will:
- Lead the Client partnership, ensuring alignment to client KPIs, brand guidelines, and strategy are well defined and attainable within the campaign strategy
- Lead weekly client and agency calls. Leveraging your team to keep the client up to date on progress and performance of campaign.
- Coordinate with internal stakeholders and shared client teams - keeping them apprised of performance and campaign needs
- Generate new relationships between brands and influencers by identifying new investment opportunities that align with campaign goals and audience fit.
- Learn about and apply influencer industry channels and trends to your client campaigns.
- Identify and implement efficiencies across the VIP processes.
- Represent CJ through thought leadership with Junction articles and participation in Industry events.
- Generate influencer and content strategies for seasonal and annual brand initiatives; Driving platform and budget recommendations, creative concepts and post frequency
- Project/Team Management; managing campaign workload across team, establishing workback schedules and ensuring delivery to client deadlines
- Campaign Benchmarking & Forecasting to campaign goals to ensure our pitches are purposeful with data
- Work with Analyst and influencer managers to deliver Post Campaign analysis and Whitelisting recommendation through campaign specialists
- Create IO and Invoice - oversee financial process (net terms), ensure Campaign Specialist is meeting payment posting deadlines
Qualifications
What we look for:
- Bachelor's Degree or related work experience and minimum of 5 years’ experience in the online marketing industry-ideally digital performance, with 3 of the years in influencer or social media marketing.
- Clear and effective communicator. Can convey complex results in a simple, clear manner, using solid business acumen, demonstrating a competent level command of digital marketing concepts.
- Strong leadership skills, able to create a team culture where everyone understands their roles and needs and is held accountable to delivering on them
- Ability to execute a variety of tasks within designated time frames, delivering exceptional quality results and can directly contribute to the formation of client campaigns.
- Ability to work across departments and divisions by building consensus and delivering upon stated objectives
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