Customer Lifecycle Marketing Manager - Customer Storytelling

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.   Customer Lifecycle Marketing Manager – Customer Storytelling   Why We Have This Role   At Qualtrics, we put our customers at the heart of everything we do. We’re looking for a modern customer marketer who thrives on crafting powerful stories that showcase real-world impact. As the Customer Lifecycle Marketing Manager for Customer Voice & Storytelling, you’ll lead the strategy and execution of customer evidence programs that fuel brand awareness, drive adoption, and build long-term advocacy. From compelling customer videos to high-impact event stagecraft and social amplification, you’ll ensure the voice of our customers is infused across the entire journey. This role is ideal for a creative strategist who is equal parts storyteller, producer, and customer champion—someone who can turn customer experiences into brand-defining moments and help our customers shine.   How You’ll Find Success

• Build credibility by proving the real-world value of Qualtrics through authentic, high-impact customer evidence—powering sales conversations, media moments, and thought leadership
• Shape the brand narrative by bringing the voice of our customers to the forefront, influencing how we position ourselves in the market and how we show up in the world
• Amplify advocacy by helping transform satisfied customers into champions—elevating their stories and voices on stage, in content, through press, and across social
• Drive revenue by equipping sales and marketing teams with powerful proof points that unlock new deals, accelerate adoption, and expand customer relationships
• Manage the story and content pipeline end-to-end with excellent project management and cross-functional collaboration
• Demonstrate deep empathy for customers and a passion for turning their success into stories and guidance for others
• Use a mix of storytelling, production, and customer advocacy to create brand-defining moments

How You’ll Grow

• Lead high-impact customer evidence and storytelling initiatives that elevate your strategic narrative and content leadership skills
• Develop expertise in building and scaling customer-led best practice content that drives adoption, usage, and expansion
• Hone your skills in modern storytelling formats, event stagecraft, executive speaker prep, and multimedia production
• Grow your visibility as a trusted customer advocate—representing customer voice in strategic campaigns, launches, and flagship events

Things You’ll Do

• Source, develop, and produce powerful customer success stories that showcase measurable outcomes and innovation across case studies, videos, executive quotes, win wires, and spotlight features
• Develop customer-led best practice guides, playbooks, and resources that help other customers adopt, expand, and succeed
• Leverage AI to design scalable processes for sourcing, drafting, localizing, and repurposing customer stories and best practice content globally
• Lead the strategy for featuring customer voices at strategic first- and third-party events, sourcing and prepping customer speakers, and ensuring compelling stage presence
• Collaborate with PR, social, and content teams to amplify customer stories, insights, and best practices across owned and earned channels using modern storytelling formats
• Support programs that grow customers into long-term advocates and thought leaders with co-marketing, community content, and recognition moments
• Maintain a scalable pipeline and asset library for stories and best practices, defining and tracking success metrics around evidence usage and business impact
• Communicate results to stakeholders and keep the business informed on new proof points