Principal Product Marketing, Measurement

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products, and cutting-edge technology.

The Product Marketing team is tasked with driving adoption of TransUnion’s global solutions by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training, and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team. 

What You'll Bring:

• Experience working with big data, analytics (MMM, MTA, Experimentation), data science, and machine learning
• A love for telling stories and finding ways to simplify complex subjects
• Extensive experience in developing and executing successful go-to-market programs for impactful product launches and arming the sales team for success throughout the buyer journey 
• Demonstrated history of leading innovative positioning and enablement initiatives to drive significant revenue growth 
• Obsession with customer insights and a curiosity for the “why behind the buy”
• Excellent communication and public speaking skills with ability to communicate across all levels of an organization

We’d Love to See:

• 10+ years of experience in Product Marketing, Sales Enablement, DaaS or SaaS Product Management, Product Strategy, Marketing Analytics at a Professional Services/Consulting/Agency, and/or other related functions across marketing/advertising technology
• Experience working with big brands and establishing go-to-market strategy for the AdTech/MarTech industry is a plus
• Comprehension of marketing analytics, specifically Marketing Mix Modeling, Multi-Touch Attribution (MTA), media strategy, media planning, identity resolution, data management, onboarding, remarketing, and data science is an advantage
• Self-motivated and able to work in an organized way in a fast-paced environment with minimal supervision 
• Strong project management skills, attention to detail, and bias towards execution with exceptional content writing and presentation skills
• Ability to lead cross-functional workstreams and act a product owner across a matrixed team environment.

Impact You'll Make:

TransUnion offers a broad array of products customized to each aspect of our clients’ business. We pride ourselves on our ability to bring innovative ideas and solutions to market, leveraging our extensive experience in data and analytics. Our history of leveraging data to develop rich insights and products, combined with rapid modeling and technology, continues to shape the future of the industry and how consumers experience the brands they engage with. 

 

As TransUnion evolves and expands offerings into new markets, the Principal Product Marketing role supports the growth of the TruAudience Marketing Solutions business through the development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and content.  Your impact to the success of the team will include the following:  

• Develop successful go-to-market programs to ensure organizational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development  

• Create tailored content for presentations, sales training, product sheets, case studies, demonstrations, blogs, webinar, thought leadership, events, press releases, and partner marketing tactics 

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