Marketing Coordinator

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our Fort Lauderdale, Orlando, or Sarasota office.

The Marketing Coordinator is a highly motivated, detail-oriented, and creative marketer who helps execute integrated campaigns that drive awareness, attendance, exhibitor engagement, and revenue.  

Reporting to the Marketing Manager, as the Marketing Coordinator, you will be responsible for attendee and exhibitor marketing campaign execution in support of South Florida Ventures. You play a  key in supporting the delivery and success of marketing initiatives and campaigns that generate awareness, increase attendance and engagement of retailers, and drive revenue for our portfolio of shows while helping our customers (retailers and brands) grow their own businesses. 

This role thrives in a fast-paced events environment where priorities shift daily, from building and deploying Eloqua campaigns, to coordinating creative asset delivery, to managing vendors, web updates, and onsite communications. 

Role Accountability and Duties:  

• Assist with planning, pacing, executing and reporting all marketing campaigns, both online and offline 
• On-going management of marketing campaigns, including delivery of tactics like email blasts, direct mail, web content and other tactics aligned with established marketing plans and objectives 
• Audience segmentation/lists, suppression logic, and targeting. Email builds, QA, deployment, and post-send performance review. Canvases and campaign flows creation on Eloqua (as applicable).  
• Support marketing team in ensuring that campaigns, projects, and initiatives are on schedule and on budget  
• Support content creation and copy management for: email campaigns, landing pages, website content, and forms. Create conversion-oriented messaging updates (headlines, CTAs, value props) 
• Work with marketing managers, creative team, and brand teams on development and delivery of needed marketing materials; own delivery within calendar deadlines 
• Support the execution of multidimensional brand sponsorship marketing campaigns  
• Manage media partners for show and campaign promotion. Coordinate promotional deliverables, deadlines, assets, and tracking links, and ensure partner placements align to brand identity, messaging and timelines. 
• Actively contribute creative ideas for new campaign initiatives based on past campaign performance, current trends and understanding of marketing and business objectives 
• Update marketing copy, content on brand AEM websites and other owned channels as needed and as directed by marketing leads, content team; work with brand managers and creative team to ensure updates are reflective of the brand look, feel, and voice  
• Write creative, impactful, conversion-optimized marketing copy for a variety of purposes, platforms, and channels; work with cross functional teams (digital, copywriting/communications) to optimize marketing copy for conversion  
• Create emails and briefing documents for call center and retail relations campaigns 
• Support PR and brand expansion efforts through content development and outreach coordination (in collaboration with comms/brand leads)  
• Manage advocacy and Ingo campaigns, coordinating content, timing, and channel execution 
• Reporting and analysis:  Ensure tracking and reporting on campaigns is delivered on schedule; manage post event analysis and report creation 
• Provide budgetary support including billing, raise purchase orders (POs), coding of invoices, reconciliation and tracking  
• Provide onsite support during shows and events 
• Provide support to Sr Marketing Manager and marketing team on additional/other initiatives and projects as needed 

Qualifications

• 2+ years proven work experience within the marketing space 
• Bachelor’s degree in Marketing or related field 
• An entrepreneurial spirit and desire to take projects and run with them 
• Strong written and verbal communication skills 
• Proven experience executing multi-channel campaigns (email + web + content + offline/partner channels)  
• Strong copywriting and editing skills with an eye for clarity, conversio