Director of Marketing Operations

WHAT WE DO

We are on a mission to empower the world to invest fearlessly.

Nitrogen is the growth platform for wealth management firms. We help our customers grow their business by providing a personalized client experience while increasing firmwide efficiency. We believe that people should have access to objective and easy-to-understand information as it relates to investing and their own financial futures. The wealth management firms we partner with do exactly that.

WHAT WE ARE ALL ABOUT

Nitrogen is defined by growth. We are a fast-paced, ever-evolving team that loves being at the forefront of technological innovation in the investing space. The work we do takes creative problem solving and a can-do attitude. Every member of our team is a critical player who takes accountability for their work and stewards it with excellence. As a company, we value each other by creating space for everyone to be heard and well supported. We achieve this goal through weekly team meetings, one-on-one managerial investment in each employee, and thorough feedback processes. We strive to create an atmosphere that is based on respect and communication, while also fostering an engaging and lively work environment. From all-staff meetings, to team build events, to department-wide retreats, we give everyone a seat at the table to contribute their best work and have fun along the way. We are highly collaborative, thoroughly engaged, and completely committed to bringing our best day-in and day-out. From the customers we support, to the careers we foster, we infuse growth and advancement into everything we touch.

Nitrogen is an equal opportunity employer. We encourage people from underrepresented groups to apply. We are committed to being fair and intentional in our hiring decisions by reviewing every application thoroughly.

WHO WE NEED

We’re looking for an individual who strives to bring excellence, passion, and dedication to the work that they do. Every single employee makes an impact at Nitrogen, and we’re hoping to find another hard working, team-oriented individual who believes in our company’s mission and values.

WHAT YOU’LL BE WORKING ON
Working in direct collaboration with the CMO and Revenue Marketing Team, build a technology-enabled precision marketing environment, guiding the global investment in marketing and sales development toward world-class strategy and execution.

1. Define the vision for marketing operations at Nitrogen.
2. This role has a front-row seat at the go-to-market-strategy table. Evaluate the effectiveness of current marketing and sales development strategy, using data to guide improvement from the strategy level down to the people and process layer.
3. Own the revenue marketing budget, administering our investment for the greatest impact on pipeline creation and downstream ARR.
4. Evaluate the marketing and sales development tech stack in search of innovation and competitive advantage. Own the relationships with vendors, selection, deployment and integration processes. Represent marketing and sales development as the bridge to our greater revenue operations team.
5. Operationalize our revenue generation funnel in the technology and daily processes of marketing and sales development from the first wisp of interest on a search engine to pipeline creation and customer expansion.
6. Build a rich window into the success of our investment in marketing, creating the kind of reporting you would personally need to make decisions about the ROI of programs and initiatives.
7. Ensures marketing data is properly collected and connected with other systems, find new ways to enrich the marketing data set, regularly cleanse data, and maintain best practices around marketing and data privacy.
8. Partner with our sales development leadership to develop an ever-smarter lead scoring methodology, responsive lead assignment system and pipeline dispatch strategy.
9. Evaluate demand generation talent, enabling us to continually improve the caliber of our revenue marketing team, mentoring teams on optimal systems usage.

Requirements

1. 5+ year track record of successfully guiding the marketing operations mandate in an enterprise software/SaaS environment.
2. A strong leadership presence and experience driving process and technology change across multiple teams.
3. Proven experience selecting, integrating and optimizing a modern marketing technology stack with specific exposure to: Salesforce.com, Hubspot, Marketo, LeanData, Bizable, Salesloft, MadKudu and related systems.
4. Masterful project management skills.