Senior Manager, Communications - Strategy & Reputation Management

Company Description

About Adtalem Global Education

Adtalem Global Education is a national leader in post-secondary education and leading provider of professional talent to the healthcare industry. Adtalem educates and empowers students with the knowledge and skills to become leaders in their communities and make a lasting impact on public health, well-being and beyond. Through equitable access to education, environments that nurture student success, and a focus on expanding and diversifying the talent pipeline in healthcare, Adtalem is building a brighter future for communities and the world.

Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Visit Adtalem.com for more information, and follow on Twitter and LinkedIn.

Adtalem believes in a culture of collaboration, creativity, and innovation, which thrives when we can work flexibly. Depending on your location, this role may be hybrid or remote.

• HYBRID – If you reside within 50 miles of Adtalem offices in Chicago, IL, Addison, IL, Columbia, MD, Minneapolis, MN, and Miramar, FL this role is hybrid, requiring office presence three days a week (Tue, Wed, Thu), with the rest of the workweek spent working from home.

Job Description

Opportunity at a Glance

The Senior Manager, Strategy & Reputation Management is responsible for executing and protecting the vision and strategy of Adtalem Global Education’s corporate brand identity. As we embark on an enterprise-wide growth transformation, this individual has the unique opportunity to support the refresh of our corporate brand voice and narrative through campaigns and initiatives that grow our share of voice and reputation externally while building engagement and alignment internally.

The Senior Manager will oversee a team charged with thinking outside the box to bring our corporate brand narrative to life through the development of engaging and powerful activations, including content campaigns, reputation building opportunities, conferences, storytelling and more. Reporting to the director, corporate communications & strategic initiatives, this individual will be a key member of the Global Communications Team and will collaborate with creative, media relations and social media leads across Adtalem and our five institutions.

The ideal candidate has a strong strategic focus, leadership skills, writing skills and excellent organizational and relationship building skills. A strong background in corporate messaging development, reputation management and brand activations, as well as a passion for experimenting and continuously optimizing content efforts is preferred.

Responsibilities

• Lead, cultivate and collaborate with various leaders and departments to create relevant, engaging and powerful content campaigns that elevate the brand through the company’s corporate channels and via engagement opportunities.

• Provide strategic communications counsel and execution surrounding our enterprise growth strategy and other strategic narratives.

• Develop and optimize compelling messaging that brings our narrative to life and is consistent and compelling. 

• Create and package content that enables key influencers to cascade information throughout the enterprise (e.g., toolkits, message guides, message architecture, etc.)

• Identify opportunities to elevate our brand reputation among industry leaders (e.g., conferences, awards and recognitions).

• Support the execution of the brand activation, track KPIs to report on progress and outcomes, and identify opportunities to improve our positioning and voice.

• Oversee and refine an enterprise-wide brand reputation management strategy.

• Strategize, recommend and implement new tactics and channels to develop and strengthen brand awareness.

• Drive adoption of brand, message and digital communications standards, supporting best practices and key metrics.
• Performs other duties as assigned
• Complies with all policies and standards

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Qualifications

• Strategic, results-driven leader with experience formulating brand activation strategies.
• Bachelor’s degree in public relations, communications, marketing, or related field
•  8-10 years of experience in related positions, including 2-3 years people management experience, including developing and mentoring a team
• Natural storyteller with excellent speaking, writing, and editing skills; able to easily distill messages into believa